Its now been four days since the Rockies Awards were handed out, but still nothing from the Boise Advertising Federation, or individual agencies, indicating who won what.
The fact is well documented — award-winning work produces better results for the client. So why not take a moment to pat yourself on the back for what you’ve accomplished (just don’t break your arm doing it). The recognition also becomes one more piece of the puzzle that is your ability to “sell” the agency to potential future clients.
Or was everything produced last year really that bad?
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