Oliver Russell & Associates has put a fresh look on their website within the past week or so. Most of the content on the site is the same as the previous iteration, but there are a few notable items.
More importantly, however, they’ve done a good job of incorporating flash, while at the same time making their website search engine friendly (or search engine optimized, if you prefer). A little peek behind the curtain reveals that for the more prominent pages, such as the company history, grants, etc. all have plain text embedded in the code to accompany the flash-based text that you see on-screen. In addition, each of the sections of the site have their own unique URL, which allows the spiders from Google, Yahoo, and others to dig further into the site and catalog even more information.
All in all I have to give Russ and crew credit for a job well done. This is a good example of how an agency can demonstrate its capabilities through its own website, rather than just talking about what they’re capable of.