With apologies

While I have made several mentions of them over the past year, it has recently come to my attention that I have omitted Blueline Grassroots Marketing from the list of agencies here in Idaho.

So now, with apologies, they take their place in alphabetical order in the list to the right.
(P.S. — if you are reading this through the automated feed, you’ll have to visit the site itself to make sense of the “list to the right”)

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What have you done lately?

So much of the work that is done by agencies here in Idaho goes unnoticed, but that’s not to say that it doesn’t deserve some recognition. Some of that recognition, of course, will come from the Boise Advertising Federation and the Rockies award show.

I don’t think one awards show does justice to a year’s worth of work.

So here’s your chance to show off a bit. Show me something that you’ve done over the course of the past year that you think merits some recognition. A story to go along with it would be helpful as well.

I know that there is a lot of damned good work that comes out of the state of Idaho, and too often it doesn’t get the recognition it deserves. Let’s change that.

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What do your job listings say about you?

I’ve made reference to a number of job openings over the past year or so, and will likely continue to do so. The majority of those job listings are pretty straightforward — what the job is, what the requirements are, how to contact the employer, etc.

Every once in a while, however, I come across a job listing that goes above and beyond. The latest job opening for Stoltz Marketing Group is just such an example.

It gets the basics of the job across. That much is a given. But it goes farther. It gives the reader a glimpse inside the walls of the shop, the environment, and the sense of humor of at least some of the people within the agency.

Now this isn’t the only one that I’ve seen. Oliver Russell has had job listings that have done something similar. More recently, Rizen Creative has come close with their job listings.

In each case, there is undoubtedly a good writer behind it. They’ve taken the basics of the job and turned it into a piece that is more likely to make the potential employee want to work at their shop.

Well done.

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More on the Idaho Lottery

As noted in a previous post, I suspected that it wouldn’t be long before John Foster at the Idaho Business Review put the spotlight on es/drake and their work for the Idaho Lottery.

Today he did just that.

In reading his post, it really is quite humorous, and could very well be what happens behind closed doors in the hallowed halls of the Jefferson Place Building.

The comments, however, have not been quite so lighthearted. The folks over at Blueline, while speaking highly of the creative, don’t seem to be big fans of the overall strategy.

While I respect their opinions, I can help but notice that the comments have the tone of “what you’re doing is wrong” tone. Okay, fine. Everyone is entitled to their own opinion. But what do you suggest as an alternative?

Putting the money allocated to marketing back into the schools — not realistic.
The Idaho Department of Education has an annual budget of over $1,000,000,000 (yes, that’s $1 billion — with a B). Sure, you might be able to put a half a million dollars back into the budget by doing that, but last year alone there was $11,255,042.95 distributed to school districts within Idaho as a result of the Idaho Lottery. Sure, you’ll get your earned media with some PR about putting those budget dollars back into the schools, but that’s a one shot deal. There went all of your money for 15 minutes of fame. Then what?

Okay, so you’re not a lottery player. Think you don’t benefit from the revenue that the lottery brings in? Think again. If you have a child in school, you benefit. If you’ve stepped foot on a public university in Idaho, you’ve benefited. If you’d like to know more, check out the Where The Lottery Money Goes pamphlet on the Idaho Lottery’s website.

Bottom Line: Any lottery is a game of chance. A game is a source of entertainment. The Idaho Lottery is a brand that provides a variety of games, such as Powerball and scratch tickets. As the brand providing these games, I would expect the advertising to be entertaining as well. I find the spots that es/drake has done over the years to be very entertaining. And at the same time, they also provide a reminder about additional entertainment options, namely the games that are available for purchase.

Just my $.02 worth.

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