Headline Roundup for January 15th

‘Dollars Spent’ Is So Biz 1.0 – via Adweek

Target Tries First Price Point Driven TV Ads – via Brandweek

Melding Media Spawns Fragmented Communications Landscape – via MarketingVox

Starbucks pledges free coffee in every volunteer’s cup – via Seattle Post-Intelligencer

Social networks threaten advertising growth – via Financial Times

DMA: ‘We Are All Direct Marketers Now’ – via MediaPost

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