MMG’s Work for University of Idaho Awarded

Marketing Media Group’s Legacy of Leading campaign for the University of Idaho was recognized recently by the Council for Advancement and Support of Education. The agency, along with the University, received two Gold Medal CASE Awards at this year’s CASE District VIII Conference, held February 18 – 20 in Seattle.

Specifically, MMG and U of I were honored in the Video and Multimedia category (Advertising Spots and Public Service Announcements) for their 60-second television spot titled, “I am more than the University of Idaho,” and also in the Web Site category (Web Site Special Feature) for the university’s innovative degree finder.

North by Northwest handled production of the television, and c308 Marketing developed the website.

The 60-second spot was primarily used at recruiting and alumni events and was part of a television campaign that featured three other 30-second commercials that ran in the Boise and Spokane markets. The Degree Finder Web Site is an addition to the university’s revamped Web Site and features a user-friendly method of matching prospective students’ interests with multiple degree options.

Congratulations to MMG, University of Idaho, and everyone else involved in this campaign. If you’d like to learn more about how it all came to be, MMG also has a Case Study of the entire process available on their website.

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Headline Roundup for February 24th

Guess Which Medium Is as Effective as Ever: TV – via Ad Age

Brands Adjust Marketing Strategies For Recession Mind-Set – via Hartford Courant

It’s Not Newspapers in Peril; It’s Their Owners – via Ad Age

Why Spock Needs Kirk – via Adweek

Miserable Economy Makes For Happier Customers – via MediaPost

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Now Those Are Seriously Cheesy

Literally.

Drake Cooper’s latest work for the United Dairymen of Idaho broke in late January, as a series of :15 spots all about cheese, along with supporting billboards. The spots, which have been running for several weeks, can be seen below, or on Drake Cooper’s YouTube channel.

Joe Quatrone and Jennie Myers of Drake Cooper developed the concept, North by Northwest in Boise handled production, with food styling from Rebecca Robison.

Snack Guilt:

String Cheese:

Snack Food:

Dessert:

Bigger Crackers:

Billboards:

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