It is now known as Balihoo Creative.
During a recent spin around agency websites, I noticed that all links formerly associated with Side Door Media are now directed to Balihoo Creative. No announcement from the company or official word on the change (that I’m aware of, at least), but it has happened nevertheless.
For those who may not be familiar, Side Door Media grew out of Balihoo, by offering a full set of agency services to those who needed more than just the media planning and buying capabilities that Balihoo offered. By all accounts they’ve stayed consistently busy since then, so perhaps this is an effort to more closely align their services with, and support, the Balihoo brand.
Anyone else have more information? Feel free to comment away.
UPDATE: Dave Yasuda, General Manager of Balihoo Creative, left a comment providing more context (and some good-natured sarcasm aimed my direction) about the name change.