Marketing Media Group’s Legacy of Leading campaign for the University of Idaho was recognized recently by the Council for Advancement and Support of Education. The agency, along with the University, received two Gold Medal CASE Awards at this year’s CASE District VIII Conference, held February 18 – 20 in Seattle.
Specifically, MMG and U of I were honored in the Video and Multimedia category (Advertising Spots and Public Service Announcements) for their 60-second television spot titled, “I am more than the University of Idaho,” and also in the Web Site category (Web Site Special Feature) for the university’s innovative degree finder.
North by Northwest handled production of the television, and c308 Marketing developed the website.
The 60-second spot was primarily used at recruiting and alumni events and was part of a television campaign that featured three other 30-second commercials that ran in the Boise and Spokane markets. The Degree Finder Web Site is an addition to the university’s revamped Web Site and features a user-friendly method of matching prospective students’ interests with multiple degree options.
Congratulations to MMG, University of Idaho, and everyone else involved in this campaign. If you’d like to learn more about how it all came to be, MMG also has a Case Study of the entire process available on their website.
Technorati tags: marketing media group, mmg, university of idaho, uofi, council for advancement and support of education, case awards, north by northwest, c308 marketing
Hey guys at MMG. Great to see you won the award for U of I. We really enjoyed doing the still photography for the campaign.
The bus wraps, web-sites and duratrans at the airport look great. Always a pleasure working with your group. We have some of the images posted on our site as well. http://www.tri-digitalgroup.com