Street level views of marketing & advertising in Idaho
A few stories that caught our eye over the past week.
Google Connects Offline Behavior To Digital Marketing – via MediaPost
Anatomy of The Consumer: Touch – via MediaPost
Actors Unions OK Commercial Deal – via MediaPost
Like Lambs to the Slaughter – via Adweek
Nielsen Finds ‘Cord-Cutting’ Is Real, But Cuts Both Ways: Online Video Churns Almost As Much As TV – via MediaPost
Campaigns Address Today’s Anxieties by Looking Back – via The New York Times
Recently, Mark Solon of Highway 12 Ventures wrote a guest article for The Idaho Statesman in which he chronicled the transformation of es/drake into Drake Cooper. He followed the paths that led Bill Drake and Jamie Cooper to each other, and a glimpse into their plan for the future.
A few excerpts from the article: Accident that could have killed him changes CEO’s priorities
One of the first things that Bill thought about when he got back to work after the accident was the fact that he had never created a succession plan for his business. “Sure, I always thought about it,” he told me. “But life got in the way, and I never got around to it.” He realized that he had not even given a hint of direction to his staff on what to do if he got hit by the “proverbial bus.”
Around the same time, Jamie Cooper was growing restless. Jamie had been a marketing executive at a number of companies, most recently as the marketing VP at ProClarity, which had just sold to Microsoft. Having recently turned 40, Jamie was thinking about “hanging up my corporate badge and having my own business where I could leverage what I’ve learned in my career.”
Bill knew Jamie and was impressed with his thoughtful approach. According to Bill, “Jamie was a client of the firm while at ProClarity, and a tough one. Succession planning was now at the top of my priority list. I wasn’t ready to retire but I was ready to stop and smell the roses a bit more. Because of the extended nature of Jamie’s proposed earn-out, I’d be able to slowly ease out of the business and pass along the knowledge I’ve gained along the way.”
Its a good read, and worth the time to take a look at it.
Also, if you’re in a similar position, something for you to think about: What plans do you have in place in the event that ‘you get hit by a bus’?
Nothing like some heavy thinking on a Friday…
Found recently on the Eastern Idaho Craigslist: A Video / Graphics House in Idaho Falls is seeking a Web Developer / Graphic Designer. From their Craigslist posting:
Our Graphic Design department is seeking an experienced Web Developer/Graphic Designer to join a local Video & Graphics House. Graphic Design department deals heavily in website design multimedia and motion graphics with print and graphic design projects as well. Ideal candidate is a self-starter with strong self-management skills and the ability to organize and manage multiple priorities.
Candidate will possess strong interpersonal communication skills to meet clients’ needs. Organizational skills are a definite plus. We offer tremendous growth opportunities in divers media formats and applications including video motion graphics, 3D modeling, and animation.
Full details about the position can be found here.
Just a reminder that the last of this year’s Boise Advertising Federation’s Three Ounces + Ice events is coming up this Thursday, May 28th. Details about the event, including how to RSVP, can be found in the original post.
Here are a few stories that caught our eye over the past several days:
Why Do Chief Marketing Officers Have A Short Shelf Life? – via Forbes
Short-Term Success Or Long-Term Vision? – via MediaPost
Direct Mail Doomed, Long Live Email – via MediaPost
Marketers Losing Respect for Magazines? – via Ad Age