Star Moose Launches Carfax Blog

Carfax recently teamed up with Star Moose in Idaho Falls to design and launch the new Carfax blog. There, readers can “get used car buying tips, customer stories, fraud prevention and other information that can improve the car buying experience all in one place.”

More details are available here.

Peppershock Picks Up the Idaho Stampede

The Idaho Stampede announced recently that they’ve selected Peppershock Media as their new advertising and creative services agency. From the Stampede’s release:

Peppershock will be responsible for working with the Idaho Stampede organization to develop new brand communications and advertising campaigns. In addition to local media buying, Peppershock has been given the responsibility of collaborating and developing marketing, advertising and promotional programs with Idaho Stampede corporate partners.

Read the full news release here.

New Hire at Foerstel

Foerstel Design in Boise has added Grayson Roberts to their staff as a web developer.

And since there’s really no way to top the first day poem, I’ll just point you over in that direction to give it a read.

Congratulations Grayson.

Media Buying – The Next Great Battle

Over at The Toad Stool, our friend Alan Wolk offers up an insightful perspective on the convergence of broadcast television and the web, and the inevitable battle that is shaping up between the two.

The Next Big Battle: Media Buying

Even though no one really has all the answers right now, this piece will get you thinking. Take a few minutes and give it a read.