Month: September 2012

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Welcoming a new contributor

Here at Idaho Ad Agencies, we’ve long counted on tips and contributions from others, and for years Don Day’s Idaho Radio News site was one we turned to for all things radio-related.

And today we’re happy to announce that Don has now become a contributor to the Idaho Ad Agencies site. Look for posts from him, and his unique perspective on the media, advertising and marketing from time to time.

Welcome aboard Don.

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For your reading pleasure

From our friend and colleague Dan Goldgeier’s latest View from the Cheap Seats column on Talent Zoo:

Advertising Is A Business Full of Generalists, Specialists, and Listlessness

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Job Openings at [wire] stone

[wire] stone

[wire] stone[wire] stone has a number of job openings in their Boise office, including:

More information about each position and how to apply is available via the links above, and on [wire] stone’s Careers page on their website. Word is that new openings will soon be posted there as well, so we’d encourage anyone interested to check in there from time to time.

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BAF Golf Tournament Registration Deadline

Friendly reminder – the deadline to register for the BAF Legends of Advertising Golf Tournament is Thursday, September 6th.

Don’t miss out.

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PRSA Idaho Event: Pitching in the New Media Landscape

PRSA Idaho is hosting Batter Up: Pitching in the New Media Landscape, featuring nationally-recognized media pitching coach Michael Smart on Thursday, September 20th.

This half-day event will cover topics such as:

  •  How to take advantage of the upheaval in the media industry.
  • The anatomy of perfect phone and email pitches.
  • Foolproof ways to determine the correct journalists and bloggers to approach.
  • What to say or write to grab attention every time.
  • How pitching bloggers is similar to and different from pitching to other media.
  • A specific pattern for knowing exactly when to follow up with your media contacts, and when not to.
  • What most annoys journalist and bloggers, and how to avoid it!

This event will be held in the Jordan (A) Ballroom in the Student Union Building at Boise State University. It begins with breakfast at 8:30 a.m. and sessions start promptly at 9:00.

Costs are:

  • $45 for PRSA members who register online
  • $60 for nonmembers and at the door
  • $35 for students with a valid student ID

Online registration is available – and encouraged – through PRSA Idaho’s website. More details about the event and the guest speaker are available there as well.