Month: March 2013

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Call for Nominations: Silver Medal Award

The Idaho Advertising Federation has issued a call for nominations for the Silver Medal Award. The Silver Medal Award is presented annually by the Idaho Advertising Federation to an individual who has made outstanding contributions to advertising by furthering the industry’s standards, creative excellence, and responsibilities in areas of social concern.

Nominations are due to Bob Rosenthal by Friday, March 15th.

Additional details about the Silver Medal Award are below.

Silver Medal Award - 2013

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SOLD OUT — Second Annual Tour de Smashed

Update: Per the BAF’s Facebook page, this event is sold out.

The Boise Advertising Federation is hosting the second annual Tour de Smashed on Thursday, March 14th from 5:30 – 9:00. As with last year’s event, the Tour will make stops at a variety of different shops.

This year’s list includes:

The Tour begins on the 4th floor of 913 W. River St at Stoltz Marketing Group, and ends in the same building, on the second floor at Wirestone. Ample parking is available.

Cost is $15 and includes drinks (read: beer) on the bus. Additional details are below.

Second Annual Tour de Smashed

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Know How Indeed

While watching the Daytona 500 a little over a week ago, I happened to catch this spot from NAPA:

It made me laugh, enough so that I posted this shortly thereafter:

To which the folks at NAPA quickly replied to with this:

A perfectly appropriate response, and a great example of an organization recognizing that social is not a stand-alone channel, but rather something that can be woven throughout everything. And given the speed of their response, I have to assume that – much like Oreo during the Super Bowl – they knew exactly when their spots were scheduled to run, had the right people in the room, and had a plan in place for their responses.

And now, a little more than a week later, I’m writing about the entire thing here. NAPA Know How indeed. Well done to everyone behind this.