IdahoRadioNews: Peak Boise sold

pctIt’s a year of big changes across the Boise media landscape. In the wake of KBOI-TV’s sale to Sinclair and KTVB’s pending sale to Gannett, Peak Broadcasting announced Friday it  entered into an agreement to sell its stations to Townsquare Media. In addition, Townsquare is going to purchase a raft of stations from Cumulus Media — but not the ones in Boise.

Here’s the breakdown:

  • Boise’s Peak stations (KSAS/103.3 Kiss FM, KFXD/Sports 63, KCIX/Mix 106, KXLT/107.9 Lite FM, KIDO/580 AM, KAWO/Wow Country 104.3) will now be owned by Townsquare Media
  • Boise’s Cumlus stations will remain owned by Cumulus
  • Fresno’s Peak stations will be purchased by Townsquare, but immediately traded to Cumulus
  • Townsquare will buy a number of other stations from Cumulus

In all, Townsquare will add 71 net stations across the country.  Oak Tree Capital owns debt in both Townsquare & Peak — and may have been the “man behind the curtain” on this deal to some degree. Townsquare will be focused on small & medium markets (hence the spin out of Fresno to Cumulus) and Cumulus appears to be shifting to larger markets (all the stations it trades to Townsquare are in markets on the smaller end of the spectrum).

I’m getting an upbeat and hopeful tone from folks in the Peak Boise building. Four of Peak’s stations  were in the first four places in the spring Arbitron book in the A25-54 demo..

The deal will reunite the Boise Peak stations with their former sister stations in Twin Falls which are owned by Townsquare (KLIX, KEZJ, KSNQ). Both groups were once owned by Clear Channel.

Disclosures: I work for KTVB and wrote about radio news for six years on IdahoRadioNews.com

New hire at SOVRN Creative

Travis Dryden has joined the SOVRN Creative ranks, advising and supporting both current and future SOVRN clients with a combination of account planning, strategic marketing and creative development specializing in content creation and management.

From his bio on the SOVRN website:

Travis comes to SOVRN with over 20 years of big agency, small agency, startup and military leadership experience in his messenger bag. He’s developed award-winning go-to-market, branding, and targeted B2B and B2C campaigns across a number of industries including agriculture, high tech, automotive, construction and building, retail, education, insurance, healthcare, action sports and consumer lifestyle. In his diverse career, Travis has contributed to the success of Apple, Boeing, Discovery Center of Idaho, Goodyear, Idaho Conservation League, Intel, Jim Beam, Simplot, Lowe’s, Micron, Microsoft, Motorola, Nike, Oakley, T-Mobile and others.

Congratulations Travis.

Job Opening: Web Developer

DaviesMoore in Boise has an open for a Web Developer with “two to five years of proven experience creating multimedia and interactive websites.”

From the job description on their site:

We are seeking a smart and driven individual to be part of our dynamic and highly skilled digital team. We provide a supportive, challenging, and positive work environment. As a Front-End Web Developer you will participate in the build-out of standards based Web sites and applications with (X)HTML/HTML5, CSS and JavaScript. This is a full-time, on-site position at our office in beautiful downtown Boise, ID. We offer industry-competitive salaries and benefits, and a great group of people to work with in a rewarding and fun environment.

Full details and how to apply can be found here.