Month: February 2014

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Job openings at Drake Cooper

Drake CooperDrake Cooper in Boise is looking for the right people to fill key positions within their shop, including:

Interactive Designer
The ideal candidate should have an eye for clean and artful design, possess superior user interface design skills and be able to translate high-level requirements into interaction flows and artifacts, and transform them into beautiful, intuitive, and functional designs.

Interactive Developer
We are looking for a talented Interactive Developer who thrives on developing amazing user experiences. The ideal candidate should have a strong background in client-side development and be able to transform requirements into testable, maintainable code.

Associate Creative Director
We’re on a mission to find a talented, passionate, energetic, ACD/Art Director rock star type person to join our family. We’re looking for 8-10 years agency experience, highly developed collaborative muscles and concept chops. Someone who is just as comfortable in front of the client as they are behind the mouse. A master of the intersection of art and commerce will fit in well with our strategically bent creative folk.

As an ACD/AD at DC you are responsible for concepting, managing and producing creative work for a wide variety of clients from diverse industries, in multiple media formats. Collaborating with a creative team of talented designers, illustrators, art directors, copywriters and outside partners. We play well together.

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New names in the agency directory

Long time readers of Idaho Ad Agencies may recall the agency directory, which is a relatively complete list of agencies throughout the state of Idaho.

Recently, that list has seen the addition of a couple new names.

Fahlgren Mortine opened an office in Boise just over six months ago. Headquartered in Columbus, Ohio, they also have offices in Cleveland, Dayton, Cincinnati and Toledo, Ohio, Parkersburg and Charleston, West Virginia, Myrtle Beach, South Carolina, Ft. Lauderdale, Florida, and Denver, Colorado. Fahlgren Mortine provides a full-service offering to clients in 29 states from California to Connecticut, with industry specializations in automotive, business-to-business, consumer packaged goods, education, financial services, healthcare, retail, technology, and tourism and economic development.

Their Boise office services clients such as Scentsy, JR Simplot Company, Independent Doctors of Idaho, the Idaho State Dental Associations as well as pro bono work for the Idaho Foodbank.

Propeople is the other new addition to the list, and also opened an office in Boise last summer — their tenth office worldwide. Propeople describes themselves as “a full-service digital agency leveraging the latest trends and technology to provide advanced web development, elegant design, and business-savvy strategy.”

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Growth is good.

Molly Blackaby Harder

Yes indeed, growth is good. And for the folks at c308 Marketing, growth has taken shape as two new additions to their team — Molly Blackaby Harder and Joan Cleary

Molly Blackaby HarderMolly joins c308 as their new media director. She has over 20 years of experience working with local, regional and national clients and will build and manage broadcast, print, digital and outdoor campaigns for our clients.

Her contagious laugh and warm personality, combined with her ability to drive marketing strategy through expertly crafted and executed media plans make her an asset to both our client roster and the local advertising community.

Joan ClearyJoan joins c308 as a digital content producer and copywriter. She is a graduate of the University of Montana’s English program with an emphasis in creative writing and film studies. Joan spent the summer before graduation in Los Angeles as an intern for Recommended Media, assisting producers and office managers.

She is a talented writer who brings her wit and passion for smart creative to each video, web, and traditional advertising project she works on.

Congratulations to both.

 

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2014 Gem Award Winners

The Idaho Falls Advertising Federation announced the winners of the 2014 Gem Awards during their annual awards banquet on Thursday, February 6th. Winners at the local level were advanced to the state level, and were included in this year’s Rockie Awards judging.

You can see the full list of winners here.

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IdahoRadioNews: Movin’ to the country

With the spring book right around the corner, a flurry of changes in recent weeks on the airwaves — especially those waves that carry a country twang.

Cumulus personell moves

KQFC/97.9 Nash FM has swapped out its local morning show with a syndicated product. Long-running host Cory Mikhals gave way to Blair Garner and America’s Morning Show. The show is part of the Nash brand launched by KQFC owner Cumulus last year, and will be heard on a wide variety of stations across the, er– country.

At sister station KIZN/Kissin’ 92.3, 15-year veteran morning team Mee in the Morning is out. The married pair (somewhat better known as Kevin & Brenda) segued out of the station earlier this month. The reason behind the parting of ways is unknown – but sources say contract negotiations had been going on for a while. Nielsen (Arbitron) ratings for the Mees, and KIZN in general, have flagged in recent years.

cory-mikhalsThe Mee-team will be replaced this week by — wait for it — Cory Mikhals. Mikhals will switch studios in the Cumulus building effective Tuesday.

Here’s the announcement of the Nash & Kissin’ changes.

Bull moseys back into town

tNCrhmSjFriday, another development for country listeners: Boise got another Western-themed station. KQBL/100.7 The Bull replaced KPDA/100.7 La Poderosa at 5 p.m., replacing the regional Mexican format used by the Impact-owned station in recent years.

The change on 100.7 happened at the same time Impact officially sold off 99.1 FM to Lee Family Broadcasting of Twin Falls. 99.1 now leaves the Boise market (more on that in a moment).

With the chess moves, Impact now operates four English-language music formats and a sports radio frequency: KSRV/96.1 Bob FM, KWYD/Wild 101, KQBL/100.7 The Bull, KZMG/My 102.7 and KNFL/96.5 ESPN Boise. Those moves double the number of music stations in Impact’s… bull-pen.

So why all the fancy footwork? Ultimately, Impact trades away a rough signal that broadcast out of Mountain Home for a strong signal on top of Bogus Basin.

Not mentioned in all this country fun: KAWO/Wow Country 104.3. The Townsquare Media-owned country station is the market leader in the segment, and hasn’t made any recent shifts.

Here’s the launch of The Bull:

My 102.7 still spot-less

myKZMG/My 102.7 is still without commercials — but that may not last long. Impact could not own the station until it closed on the sale of  99.1 FM due to FCC rules. Now that’s happened, expect commercial messages soon.

The station is introducing a variety of interactive features. Some are routine, while others are novel to the Boise market. Listeners are invited to dial up my1027fm.com and vote songs up and down. They can also get a text or email alert when their favorite jam is about to play. During work-hours, the station will allow listeners to pick the first song played at the top of the hour from its website (from a pre-selected list).

99.1 to the dogs

Last year, Lee Family Broadcasting announced it would format 99.1 as “La Perrona” – a Regional Mexican station. When Lee Family got its hooks into the station, it launched… 99.1 The Dog.  Imaging takes swipes at cross-town country station Kat Kountry. It isn’t really clear to me the long term story here. You can hear the launch of 99.1 The Dog below:

(Update: 99.1 has now transitioned to the La Perrona format)

Don Day is the Digital Sales & Product Manager for KTVB, and wrote and edited IdahoRadioNews.com for more than six years.