It’s been a while since we’ve caught up on new hires around the area, so here’s what we’ve come across recently:
Stoltz Marketing Group has added three new staff members: Graphic Designers Alex Rhodes and Greg Montemurro, and Content and PR Specialist and Copywriter Cameron Stewart.
Danna Smith and Ryan Roberts have joined DaviesMoore. Danna joined the team as an Account Coordinator, and Ryan came on as a Digital Account Coordinator.
DaviesMoore in Boise is looking to add a Media Buyer to their team:
Job Description: DaviesMoore, a full-service marketing firm in Boise, is looking for a media buyer to work in a fast-paced, results oriented atmosphere. This individual will be detail oriented, possess strong communication and negotiation skills, have working knowledge of Excel and previous experience in a media related field. Experience with Strata Media buying software and Marketing Research a plus.
The individual who fills this position must be driven and exemplify strong leadership qualities, as well as fit into the agency’s established culture that promotes autonomy with results. Key Responsibilities will include, but are not limited to:
Analysis and placement of print, broadcast, digital and out-of-home advertising as directed by Media Planner
Negotiate with media vendors to maximize budget
Use appropriate research tools to analyze most efficient radio stations, TV programs, print vehicles and Digital options for clients
Negotiate and manage promotional opportunities
Manage and track schedule adjustments due to pre-emptions and make-goods
Approve media invoices and reconcile discrepancies
Manage and track buys against budgets
Education and Training: Applicants must have a bachelor’s degree and/or relevant experience. This is a long-term position with room for advancement as knowledge increases and proof of performance is achieved. The successful candidate will need to be able to manage a wide variety of tasks at one time with a strong emphasis on detail. The ideal candidate has 3-5 years relevant experience as a media buyer or in a related media field.
KCIX/Mix 106 today formally announced what I reported last week – popular morning co-host Kate McGwire has decided to leave her spot behind the mic behind for a new, as-yet-undetermined future.
McGwire came to the market nearly 15 years ago and teamed with Boise radio fixture Mike Kasper at KZMG/Magic 93.1. After establishing a foothold at the pop station, the pair segued to Mix where they’ve held forth ever since.
Despite a few ups and downs in the ratings, the pair have proved popular – driven by the chemistry between Mike & Kate and a strong marketing push.
I’ve been observing this market for years. I can only think of a few folks who have resonated to the level Kate has. In 2008, the station ran a contest that had people so concerned about Kate, they called police dispatch to try and help. Really.
In the latest ratings, KCIX was the top FM station not playing Christmas music among those 12+. Though I haven’t seen them in quite a while, the morning numbers for KCIX are always excellent. I’m not sure there’s anyone else in the market whose departure from radio could make such big waves.
This change will send listeners spinning around the dial a bit. KZMG/My 102.7 FM saw very strong ratings in that same ratings report and could benefit. Usually, KSAS/103.5 Kiss FM would be an obvious beneficiary, but has been running without popular host Keke Luv on the morning show for long stretches – including several months this summer, and again since before Christmas. Many could spin off to Pandora or Apple Music or Spotify.
Townsquare told the paper they hope to have a new co-host in place within a month. Whoever sits down in the Mix studio each morning will have big shoes to fill (though as they noted on the air this morning, Kate has small feet… so maybe there’s a better analogy out there).
Don Day edited IdahoRadioNews.com for more than five years. Now he tweets a lot.
CLM Marketing & Advertising is looking for a senior media planner/buyer to join our growing team. We are seeking someone who has a minimum of five years of agency media planning and buying experience and the ability to quickly learn and implement media strategy within today’s fast-changing media landscape. Our ideal candidate is smart, analytical, and detail-oriented with strong communication and teamwork skills. It is important for candidates to be nimble, knowledgeable, and dependable.
Qualifications:
A minimum of five years of agency media planning and buying experience with demonstrated abilities in local, regional and/or national markets
Experience in both traditional and digital media
College degree
Advanced excel skills
Characteristics:
Smart
Analytical
Detail-oriented
Strong communication skills
Ability to prioritize
Multi-tasking skills
Self-directed
Open-minded
Happy and positive
Major Responsibilities and Functions:
Establish and maintain media relationships at senior level
Work closely with account team and media team to provide strategic media plans and recommendations based on the defined objectives of clients
Ability to negotiate media rates using various structures including CPC, CPM, CPP, etc.
Develop, present and execute integrated media plans with defined metrics
Analyze and report on media performance and make necessary adjustments
About CLM:
CLM Marketing & Advertising—an Ivie company—is based in Boise, Idaho in the historic Firestation building. Our strategic approach to marketing, advertising and media drives our brand and programs. CLM is constantly learning and growing with our clients. We love them and love to have fun.
