Study: Ad Payoff In Local TV News – via MediaPost
Bargains Abound in Media Abandoned by Weak Sectors – via Ad Age
Or, a more polite way of saying that the staff size at Drake Cooper has decreased a bit.
A couple of weeks ago, word reached us that there had been layoffs at Drake Cooper. Of the staff listed on their website, two full-time and one part-time had been let go. A fourth, a limited-term contractor, also had their project scaled back at the same time.
I had a chance to trade messages with CEO Jamie Cooper about these changes, and he confirmed that they had made cuts, and also provided a little insight into the reasoning behind it:
Slower start to 2009 after a very strong 2008. No big changes other than the economy finally catching us a bit. The other thing I would mention is these moves are also reflective of the change to more digital work in our shop. Our client work in the digital realm (all sorts of work – not just websites) is growing quickly and our staff adjustments need to support that growth.
As has been the case with others, this is an unfortunate reality of the business environment that we’re in. To those who were affected, give us a shout and we’ll get you listed in the Available Talent section of the website.
I fully expect that Drake Cooper, and other agencies that have gone through the layoff process recently, to bounce back in the near future. As I’m sure many would agree, I look forward to once again writing about new hires and seeing a rash of job openings in the industry.
From the job listing on their website:
Responsible for developing, maintaining and implementing marketing strategies to meet organizational objectives. Evaluates current programs along with client and market feedback to determine marketing plan changes as needed. Oversees all marketing, advertising and promotional activities. Works closely with key partners, IBG staff, and Board members to develop new tools and coordinate messaging and image of the Idaho Botanical Garden.
This is an independent contractor position, and an estimated workload of 20-30 hours per week. Resumes should be sent to the folks at the Idaho Botanical Garden by end of day Tuesday, April 7th.
As I’m sure you’ve noticed by now, there have been a few changes to the Idaho Ad Agencies blog while you weren’t looking. Among the remodeling you’ll now find:
There will, no doubt, be more changes in the coming weeks and months. But in the mean time, expect the same content that you’ve been enjoying for the past four years, together with a few new twists and turns along the way.