Visionkit Studios is executing on their vision for growth

That vision started coming to life earlier this year, with the addition of Stephani Norell as Executive Producer, and Isabel Sarhad as Creative Lead.

Stephanie and Isabel both joined Visionkit back in April (yes, I know I’m horribly tardy on that front). From the release about the hiring of these two talented individuals:

Stephani, with nearly two decades of experience in the industry, has joined Visionkit to lead the expansion of their services to include video production. During her tenure at Drake Cooper and North by Northwest Productions, she has successfully managed numerous campaigns and has gained extensive knowledge and expertise in producing high-quality photo and video content. In her new role at Visionkit, Stephani will be responsible for overseeing the entire production process, from planning and organizing client feedback to final delivery, ensuring every project is executed with precision and excellence.

Isabel’s journey in the field of design started during her time as a Marketing student at Boise State. She was able to leverage internships, coursework and her own personal pursuits in order to immerse herself in the fundamentals of design, internships, elective courses, and personal pursuits, she learned the fundamentals of design. After a two-year stint with the National Student Advertising Competition team, she discovered her passion for the creative side of advertising. Isabel then spent over three years at 116 and West, honing her skills in the ad industry before venturing into a marketing-centric role at Hummel Architects. With her vast experience in creative design, brand design, visual aesthetics, social media design, as well as marketing strategy and brand development, Isabel has now joined the team at Visionkit to offer her expertise.

Learn more about Visionkit, and see what they’ve been up to recently here.

Raucous Rockies

For those who may have missed it, the 2023 edition of the Rockies was held earlier this month. After a few years of virtual-to-subdued awards shows, this one felt like a return to something resembling normalcy, if such a thing exists anymore.

There were shenanigans, shameless self promotion, and a lot of ‘show’ to the awards show. A few highlights from the evening:

Duft Watterson took home Best of Show for their Idaho Transportation Department Motorcycle Safety campaign.

Duft Watterson, SOVRN, and Lovevery also won Regional ADDY awards, in addition to their respective Gold Rockies.

Kate Holgate of Stoltz Marketing Group was the recipient of this year’s IAF Silver Medal Award.

Congratulations to everyone who took home hardware at the end of the night. There’s a lot that goes into creating award-winning work, and I have long held the belief — and still do to this day — that the talent in, and the work coming out of the state of Idaho is just as good as what comes of larger, more recognizable places.

Some pictures and video others shared from the evening:

A full list of winners should be available on the Boise Advertising Federation’s website in the near future.

Call for Nominations: IAF Silver Medal Award

After a hiatus for the past few years (can’t imagine why), the Idaho Advertising Federation is once again accepting nominations for the Silver Medal Award.

For those who aren’t familiar with the award:

The IAF Silver Medal Award is presented annually by the Idaho Advertising Federation to an individual who has made outstanding contributions to advertising by advancing the industry’s standards, demonstrating creative excellence, and promoting social welfare.

Following receipt of nominations, the IAF Board of Directors selects a regional panel of Idaho judges to review nominees based on the criteria that follow. Only one Silver Medal is awarded each year, and judges may elect not to award the Silver Medal in any given year.

The Silver Medal winner is announced at the annual Rockie Awards Banquet hosted by the Idaho Advertising Federation. The recipient’s name is listed with other winners throughout the nation for presentation to the National Conference of the American Advertising Federation.

More details about the award, and the nomination process, can be found on the Boise Advertising Federation’s website.

Nominations for this year’s award must be submitted by Friday, March 10th.