Author Archives: Brian

Imagine

Posted on April 3, 2009 by Brian

imagine.
That’s the headline you’ve probably seen by now on billboards around Boise. Three different billboards – each with a portrait of a woman who has undergone cancer treatment, and the side-effects that go along with it – are around the valley to promote Boise’s Susan G. Komen Race for the Cure.
The women featured on the [...]

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Headline Roundup for April 2nd

Posted on April 2, 2009 by Brian

Young Are Most Receptive To Online Coupons – via MediaPost
TiVo: Viewers Don’t Skip Engaging Ads – via MediaPost
Product Labels: Missed Marketing Opportunity – via MediaPost
For One Ad Net, the Web Isn’t Enough – via Adweek
Study: TV, Mags Ads More Effective Than Online Ones – via Mediaweek
Packaged Goods Giant Yanks $20MM from TV, Invests in Online [...]

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REMINDER: RSVPs for Rockie Awards Show

Posted on April 2, 2009 by Brian

RSVPs for the 2009 Rockie Awards Show are due by Friday, April 3rd. The show is scheduled for Saturday, April 18th at the Knitting Factory Concert House.

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Anniversaries and Milestones

Posted on April 1, 2009 by Brian

Congratulations are in order for a couple of shops that are celebrating anniversaries today:

Wirestone is officially nine years old today.
Mitchell + Palmer marks one year in business today.

Congratulations to both.

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Headline Roundup for March 30th

Posted on March 30, 2009 by Brian

Product Placement Goes Local – via Ad Age
Study Finds Americans Becoming Screen-Based Multi-Taskers, But TV Still Dominates – via MediaPost
Media X: Past Perfect – via MediaPost
Siloed: Clients Lag Agencies In Integrated Opportunities – via MediaPost
Newspapers Fail To Harness Readers’ Social Power – via MarketingVOX

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Do You Have a Killed Idea?

Posted on March 30, 2009 by Brian

[ April 7, 2009; ] Steve Hall, Publisher of AdRants and co-founder of MarketingVOX, together with the folks at Blurb, are looking for the best of what never saw the light of day: the Killed Ideas.

From the Killed Ideas website:
We want ideas that could have changed the face of advertising, elevated a client’s brand to new heights, or won a [...]

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Upcoming AIGA Event – Drink for Design

Posted on March 30, 2009 by Brian

[ April 23, 2009; 6:00 pm to 9:00 pm. ] The next AIGA Idaho Drink for Design event is coming up on Thursday, April 23rd. From the group’s website:
All designers need to be hydrated to keep up with all that creative genius out there, whatever your choice of liquid may be, i.e., vitamin induced pump-you-up water, cola, beer, mixed drinks… Come and enjoy liquid [...]

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Idaho Business Review’s Idaho Women of the Year

Posted on March 30, 2009 by Brian

Congratulations to the recipients of the 2009 Idaho Business Review’s Idaho Women of the Year honors.
As always, the 50 women selected are all incredibly talented in their own right. This year’s honorees include a couple of familiar names in the marketing world, such as:

Holly Sue Kerns, Kerns Brand Marketing
Lynda Friesz-Martin, Lynda Friesz Public Relations

Congratulations [...]

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Oliver Russell Wins in Houston

Posted on March 30, 2009 by Brian

Work from Oliver Russell was recognized recently at the Houston Advertising Federation’s ADDY Awards Show.
In total, five campaigns that Oliver Russell produced for Hewlett Packard’s Personal Systems Group were recognized, including:

Two Gold ADDY Awards
Two Silver ADDY Awards
One Citation of Excellence.

The agency has made photos of the work available on their website.

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Headline Roundup for March 26th

Posted on March 26, 2009 by Brian

RAB: Ad Agencies Call for Informed Digital Sellers – via Mediaweek
Marketers, Agency Execs Not Optimistic about Short-Term Ad Spending – via MarketingVOX
Panel: Agency Execs Advocate Ad, Marketing Fusion – via MediaPost
Optimistic CMOs: Budgets, Jobs Stable; Need More Digital Focus – via MarketingVOX
Marketers Lag in Shift Online – via Adweek
Making More Than a Good Impression – [...]

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