Author Archives: Brian

One Memorable Avocado

Nation’s Restaurant News recently recognized work produced by Stoltz Marketing Group for Simplot Food Group. The piece, a print ad for Simplot’s avocado products, was named the highest performing ad for 2008.
The magazine’s ADinsite™ study surveyed readers on twenty ads for recall, believability and both short- and long-term interest in the product advertised. The Simplot [...]

Share
Posted in awards, recognition, stoltz marketing group | Tagged | Comments Off

New Hire at Justinen Creative Group

Justinen Creative Group in Nampa has added Steve Creitz as Senior Illustrator. Steve will be managing JCG’s various illustration projects, as well as assisting with in-house development of JCG’s sister company Good Salt.
Steve has a decade’s worth of experience in print illustration and art direction, and was previously an Art Director with Narrow Gate Media [...]

Share
Posted in new hires | Tagged | Comments Off

IN PLAY: Idaho Lottery

As many already know, the Idaho Lottery has issued a Marketing Services Request for Proposal.
From the press release:
The Idaho Lottery is asking marketing and advertising firms to respond to three main service categories that include “Account Services”, “Creative Services”, and “Media Services”.
The initial term of the current advertising and marketing contract with Drake-Cooper of Boise [...]

Share
Posted in drake cooper, idaho lottery, rfp | Tagged | Comments Off

What Makes a Good Creative Director

Our friends at The Denver Egotist recently published a two-part series (and rant) on What Makes a Good Creative Director.
Some highlights from Part 1:
The creative director is the last line of defense.That is the last line of defense. When no one else in the creative department knows where to take a job, or how to [...]

Share
Posted in articles, observations | Comments Off

Upcoming Event – Magic Valley Advertising Federation Luncheon

[ April 9, 2009; 11:45 am to 1:00 pm. ] The Magic Valley Advertising Federation, together with Yellow Book USA, are presenting a luncheon event entitled How to Effectively Use Yellow Page Advertising in your Media Mix featuring speaker Matt Beck, Area General Sales Manager of Yellow Book USA.

Details about the event:

Date: Thursday, April 9th
Time: 11:45 am – 1:00 pm
Location: Twin Falls Shilo Inn, 1586 [...]

Share
Posted in events, magic valley advertising federation | Comments Off

Job Opening: Graphic Designer

Balihoo Creative in Boise has an opening for a Graphic Designer. Qualified applicants should have a degree in graphic design or closely related field, 1-2 years of agency or freelance experience, a solid online portfolio, etc. etc.
From the job listing on Craigslist:
The position “graphic designer” is pretty broad, you’re saying to yourself. Well here [...]

Share
Posted in balihoo creative, craigslist, jobs | Tagged | Comments Off

2009 Rockie Awards Show

[ April 18, 2009; 6:00 pm to 10:00 pm. ] The Idaho Advertising Federation is presenting the 2009 Rockie Awards Show on Saturday, April 18th. Details below.

As promised above, here are all the details you’ll need:

Date: Saturday, April 18th
Time: 6:00 pm
Location: Knitting Factory Concert House, 416 S. 9th St, Boise ID
Cost: $45 per person, or $350 for a table of 8

RSVPs should be directed to [...]

Share
Posted in awards show, boise advertising federation, events, idaho advertising federation | Comments Off

REMINDER: Call for Nominations – IAF Silver Medal Award

[ March 27, 2009; 5:00 pm; ] A reminder that nominations for the IAF Silver Medal Award are due by Friday, March 27th. Details about the award, and the nomination process, are available on the original post.

Share
Posted in awards, events, reminders | Comments Off

Award Winners in Northern Idaho

The Spokane Advertising Federation held their 2009 ADDY Awards Ceremony on Friday, March 6th, and among the winners were several from Northern Idaho.
Blue541:4 Silver ADDY Awards, 1 Honorable Mention
Hanna & Associates:6 Gold ADDY Awards, 11 Silver ADDY Awards, 4 Honorable Mentions
Imagination Graphics:1 Honorable Mention
Salty Design Foundry:Designer’s Chair, Best of Division, 3 Gold ADDY Awards, 3 [...]

Share
Posted in awards, awards show, imagination graphics, north idaho college, spokane advertising federation | Tagged , , | Comments Off

Headline Roundup for March 17th

Outdoor Spending Plummets 15% – via MediaPost
Advertisers, Agencies Split On Overall Ad Optimism, Agree Onad Online – via MediaPost
SEM Spend to Top $26B by 2013; Cannibalize Print Media – via MarketingVOX
Tough Times or Not, the Approach Should Remain the Same – via Adweek

Share
Posted in headlines | Comments Off