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Category Archives: articles
There’s a New Year Coming, But its Going to Take Work
2009 is almost done crumbling to the ground, and that shiny new toy that is 2010 still looks good in the display case. But before you go thinking that things are going to turn on a dime, take a few minutes to read the latest piece from Bart Cleveland on the Ad Age Small Agency [...]
Why Yes, Lamar and Clear Channel are Giving Thanks
From Adweek: Digital Billboards Safe, Another Study Says
Tantala analyzed eight years of traffic accident data — more than 60,000 accident reports from the Ohio Department of Transportation — for the same seven digital billboards it examined in a 2007 study. In addition to the two Cleveland studies, a separate survey was released earlier this year [...]
Posted in articles, observations
Tagged adweek, clear channel, digital billboard, lamar, ohio department of transportation, outdoor, tantala
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Chasing the Answer to an Identity Crisis
At some point in time, every agency has likely been faced with this question: What kind of agency are you?
Darryl Ohrt, founder of Plaid, takes a swing at answering that very question from a small agency’s point of view on the Ad Age Small Agency Diary.
From his piece:
When people ask about our agency, I often [...]
Posted in articles, worth mentioning
Tagged ad age, darryl ohrt, plaid, small agency diary
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There is No Average American Consumer
That’s the word from an Ad Age Whitepaper – 2010 America: What the 2010 Census Means for Marketing and Advertising. From the article introducing the whitepaper:
“The concept of an ‘average American’ is gone, probably forever,” demographics expert Peter Francese writes in 2010 America, a new Ad Age white paper. “The average American has been replaced by a complex, multidimensional [...]
Posted in articles
Tagged 2010 america, 2010 census, ad age, average american, peter francese
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The Art that is Storytelling
Recently I came across an article on MediaPost by Vanessa Horwell, titled Storytelling is an Art. It was written from a PR perspective, but the author touched on “the art of communicating and storytelling, whether it’s oral, aural, visual or in words,” and it’s a theme that extends far beyond just the PR realm:
Good storytelling [...]
Howard Marguiles on the Creative Brief
Recently, I came across an entry on the Ad Age Small Agency Diary from Howard Marguiles, associate creative director/copy at Palio in Saratoga Springs, NY.
This particular piece was titled “What Are You Packing Into Your (Creative) Briefs?” and was all about — you guessed it — the value of a good creative brief.
An excerpt from [...]
Posted in articles, observations
Tagged ad age, creative brief, howard marguiles, palio, small agency diary
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Preparing for the Future – the Benefit of a Succession Plan
Recently, Mark Solon of Highway 12 Ventures wrote a guest article for The Idaho Statesman in which he chronicled the transformation of es/drake into Drake Cooper. He followed the paths that led Bill Drake and Jamie Cooper to each other, and a glimpse into their plan for the future.
A few excerpts from the article: Accident [...]
Posted in articles
Tagged bill drake, drake cooper, es/drake, highway 12 ventures, idaho statesman, jamie cooper, mark solon, proclarity
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What Makes a Good Creative Director
Our friends at The Denver Egotist recently published a two-part series (and rant) on What Makes a Good Creative Director.
Some highlights from Part 1:
The creative director is the last line of defense.That is the last line of defense. When no one else in the creative department knows where to take a job, or how to [...]
Posted in articles, observations
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The Balancing Act that is Running an Agency
The Ad Age Small Agency Diary should be required reading for anyone in the agency world here in Idaho. Because let’s face it – every agency in the state is a small agency. No sense in mincing words there.
A recent piece from Phil Johnson on running an agency helps illustrate why:
A strange truth about the [...]
Posted in ad age, articles, small agency diary
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On Finding and Hiring the Right People
It’s no secret that I think Bart Cleveland of McKee Wallwork Cleveland is one of the best writers contributing to the Ad Age Small Agency Diary.
His most recent piece is another winner:Hiring the Right People Is a No-Brainer (Finding Them Is Like Brain Surgery)
A sample from the article:
Time allows you to get to know someone. [...]
Posted in articles, notable sites, talent, worth mentioning
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