Street level views of marketing & advertising in Idaho
Following on the heels of their recent move into a larger office space, Carew Co. has added to their staff.
Ryan Lascano has joined the shop as a Graphic Designer. Ryan was previously with Noot Group in Boise, and will be working in both online and print environments at Carew Co. Ryan is a graduate of The Art Institute of California – Orange County.
Congratulations Ryan.
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Carew Co. has picked up shop and moved their office.
Not too far, mind you. They’ve moved from the 3rd floor of The Eagles Building at 6th and Idaho down to a larger space in the lower level of that same building.
(Is it possible to play the theme song to The Jeffersons backwards? Would that be appropriate here? Sorry, couldn’t resist…)
Congratulations to the Carew Co. crew.
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For the past several months, a group of folks from several different agencies and the local creative industry in the Treasure Valley have been working to make the United Way of Treasure Valley’s latest campaign a success.
The end result: an integrated campaign that features a four-minute video, three television spots, newspaper ads, a microsite (HelpTheMostPeople.com), radio, online ads, collateral materials and more. This effort will benefit the United Way Community Campaign, which, in turn, allows the United Way to help over 30 local charities with funding each year, such as Big Brothers Big Sisters, The Idaho Foodbank, Girl Scouts, and more.
This work was done entirely on a pro-bono basis, and those involved sacrificed a great deal of time — often their personal time, before or after business hours — to make it happen. At the very least, they deserve some recognition for their efforts. In no particular order, the group involved includes:
David Cook, Stoltz Marketing Group
Paul Carew, Carew Co.
Dave Sloyer, Wirestone
Kristy Weyrich, W Design
Doug Gneiting, Stoltz Marketing Group
Lorena Davis & Crew, North by Northwest
Todd Meier Photography
Robbin Gibson, Drake Cooper
Snake River Technology
The campaign is also benefiting from media donations from The Idaho Statesman, Journal Broadcast Group, and companies such as Citi, who donated funds toward the media buy.
David Cook provides even more detail about this project on the Stoltz Marketing Group website, if you’d like to read about it further.
At the end of the day, however, the goal is to drive as many donations to the United Way as possible. If you can donate, please do. If you’d like to learn more about the how’s and why’s of the United Way, take a look here.
UPDATE:
Here are PDFs of the print ads –
Print #1 – Time and Money
Print #2 – $10 a Week
Print #3 – $19 a Week
Technorati tags: united way of treasure valley, big brothers big sisters, idaho foodbank, girl scouts, stoltz marketing group, carew co, wirestone, w design, north by northwest, todd meier photography, drake cooper, snake river technology, idaho statesman, journal broadcast group, citi, david cook, paul carew, dave sloyer, kristy weyrich, doug gneiting, lorena davis, todd meier, robbin gibson
Carew Co. in Boise has doubled in size overnight with the addition of Nate Hanson. Nate is a recent graduate from the design program at Northwest Nazarene University, and also held an internship with Creative Soapbox.
Congratulations Nate.
More details about Nate, including a really long album title, are available on the Carew Co Confab.
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