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Category Archives: commentary
A Reminder for the Audience
The Idaho Ad Agencies blog covers the marketing, advertising and communications industry in Idaho. We do not delve into events outside of that scope or arena.
We now return to our regularly-scheduled programming.
Posted in commentary
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We Don’t Need Better Creative
Yes, you read that right. We don’t need better creative. We’ve got enough good creative.
What we need is better work…
Let’s face it — in varying degrees (and the peanut gallery can argue about this all day long), everyone does good creative. And yes, some even do great creative. But the fact remains that good creative [...]
Just Because I Can
I’d like to take a moment to say “Thank You.”
To all of you who visit the Idaho Ad Agencies blog on a regular basis. Who put up with my observations, rants, random thoughts and commentary.
To those who take the time to add to the conversation by leaving comments.
And most importantly, to everyone who does outstanding [...]
Your Thoughts: The Idaho Lottery
Yes, the Idaho Lottery is always a subject that will get people talking. It’s a high profile account and extremely visible work.
That being said, over the past month or so, what looks to be the first large-scale push for the Idaho Lottery from DaviesMoore has been making the rounds. To date I’ve seen television spots, [...]
Posted in commentary, observations, recent work
Tagged banner ad, billboard, daviesmoore, idaho lottery, radio, television
14 Comments
A Challenge – The Update
Well, how did you do?
Did you treat anyone differently, or were you treated any differently last week? If so, did it have any effect on you?
Feel free to comment away.
File this in Today’s Random Observations
*Opinion*
It’s interesting that I’ve received reports from several sources about layoffs, however there has been no movement on the website(s) of the agency/agencies in question.
It makes the company look bad by not being forthright about their staff.
It also does a disservice to the individuals who were affected. It has the potential to make it seem that the [...]
Posted in commentary, opinion
Tagged agency staff, commentary, opinion, randrom observation
1 Comment
A Challenge
My challenge to you this week:
Rather than telling someone no, that their idea is bad, or some other negative response, make a conscious effort to turn it into a positive.
Do you have to tell someone no? Okay, but also give the person asking the question something helpful—could be a recommendation on someone else they should [...]
More on the Idaho Department of Commerce Public Relations Contract Saga
SEE UPDATE BELOW
There’s been a flurry of talk, rumor and speculation around the Idaho Department of Commerce, and the news that they had awarded their Public Relations contract to a firm based out of New York.
First, some housekeeping. For those who are not yet aware, word came out Tuesday afternoon via the Idaho Business Review [...]
Posted in commentary, observations
2 Comments
Update from the IAF/ISBA Summer Conference:
Many professionals in the industry might not be aware that each year the Idaho Ad Federation and the Idaho State Broadcasters Association put together an affordable and quality conference. The conference serves as the Annual Convention for the ISBA, and is packed with professional educational opportunities for members of the advertising community as well.
The [...]