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Category Archives: headlines
Headline Roundup: May 25 – 29
A few stories that caught our eye over the past week.
Google Connects Offline Behavior To Digital Marketing – via MediaPost
Anatomy of The Consumer: Touch – via MediaPost
Actors Unions OK Commercial Deal – via MediaPost
Like Lambs to the Slaughter – via Adweek
Nielsen Finds ‘Cord-Cutting’ Is Real, But Cuts Both Ways: Online Video Churns Almost As Much [...]
Headline Roundup: May 18 – 22
Here are a few stories that caught our eye over the past several days:
Why Do Chief Marketing Officers Have A Short Shelf Life? – via Forbes
Short-Term Success Or Long-Term Vision? – via MediaPost
Direct Mail Doomed, Long Live Email - via MediaPost
Marketers Losing Respect for Magazines? – via Ad Age
Headline Roundup: May 13th – 17th
A collection of headlines and articles from the past several days:
Radio Needs To Get More Creative – via MediaPost
Will Radio Broadcasters Tune Out Arbitron? – via BNET
The New Next: It’s What’s on the Inside that Counts- via MediaPost
The Scale of Social Media – via Adweek
Touting Good Works, Marketers Make Stars Of Those They Help – via [...]
Headline Roundup for May 12th
Read All About It – via Adweek
The Whole World Is Watching- via Adweek
As Storefronts Become Vacant, Ads Arrive – via The New York Times
Recreating Marketing – via MediaPost
Headline Roundup for May 5th
Newspapers Build Digital Portfolios – via Ad Age
‘The Last Mile’ of Marketing – via Adweek
Nielsen: Future Looks Bright for Online Media – via Adweek
Atlanta Paper Suggests Readers ‘Unplug’ – via Adweek
Headline Roundup for April 24rd
TiVo Promotes Ads It Hopes You’ll Talk to, Not Zap – via The New York Times
Counterpoint: Putting ‘Media’ Back Into Social Media – via Ad Age
How Network TV Will Reinvent Itself – via BusinessWeek
Digital Agencies Stay Optimistic on Client Budgets – via Adweek
Headline Roundup for April 21st
IPod Didn’t Kill The Radio Star - via MediaPost
Dear Bev: Are there any particular skills ad agencies are looking when they hire for digital media jobs?- via MediaPost
How-To: Leveraging 2009′s Top Digital Trends – via MarketingVOX
Spotlight On NW Creative: 100th Mariners Commercials - via AdPulp
Pizza Hut ‘Twintern’ to Guide Twitter Presence- via MediaPost
Headline Roundup for April 20th
Print Redux: ‘PR Week’ Goes Monthly – via MediaPost
Americans Blame Ad Agencies, Media for Economic Crisis – via MarketingVOX
Is Brand Google in Trouble? – via Ad Age
Forget Celebrities. Employees Make Compelling Ad Stars In Tough Times – via Forbes
Industry Says Goodbye to Short Days, Free Services – via Ad Age
Headline Roundup for April 14th
Marketers use ads to remind customers of their longevity – via USA Today
Digital Shops Embrace Cheap Chic – via Adweek
Milk Shakes Up Campaign – via Adweek
Mandate for papers, advertisers: Innovate or die – via CNET News
Report: Digital Billboards Not a Threat to Drivers – via Mediaweek
Headline Roundup for April 9th
‘Pitchmen’ celebrates advertising as entertainment – via Los Angeles Times
Bar Codes In Newspaper Ads Link To Web Content Via Mobile App – via MediaPost
Rethinking the Way We Buy and Sell Display Ads – via Ad Age
Coupon Use Hits Early 1990s Levels – via MarketingVOX
