Category Archives: idaho business review

Idaho Business Review’s Idaho Women of the Year

Congratulations to the recipients of the 2009 Idaho Business Review’s Idaho Women of the Year honors.
As always, the 50 women selected are all incredibly talented in their own right. This year’s honorees include a couple of familiar names in the marketing world, such as:

Holly Sue Kerns, Kerns Brand Marketing
Lynda Friesz-Martin, Lynda Friesz Public Relations

Congratulations [...]

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SOVRN Creative Featured in Idaho Business Review

SOVRN Creative in Boise, whom you may remember from an introduction on the Idaho Ad Agencies blog back in October, was featured in this week’s Idaho Business Review.
An excerpt from the article:
SOVRN (pronounced “sovereign”) specializes in advertising, corporate consulting and planning, direct marketing, environmental design, merchandising, motion graphics, product packaging, video production and Web site [...]

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Murie Design Group featured in Idaho Business Review

Boise’s Murie Design Group was featured in the December 1st edition of the Idaho Business Review.
A little bit about Murie, from the article:
Founded in 1989, Murie Design Group currently has 19 employees, including some contract workers, and provides design services for Web sites, industrial products, print, packaging, trade shows, direct mail, ad brochures, data sheets, [...]

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Where’s That Line Between Reporting and Opinion Again?

Something about the Idaho Business Review’s cover story this week about “Greenwashing” just rubbed me the wrong way.
Maybe it’s the interviews that seem to end with more questions than answers.
Maybe it’s because Simon Shifrin takes a residential developer, and their agency, to task in a thinly veiled ‘you’re not being open and honest’ sort of [...]

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