Are changes in the air?

A couple of recent job opening have got me wondering — are changes in the air?

More specifically, within the past week I’ve seen an opening with the Idaho Lottery for a Marketing Director, and a Marketing Manager for the Boise Hawks Baseball Club.

Now the realist in me says that I’m reading way too much into things, but I have to at least pose the question. I’ve seen it happen entirely too many times in the past — a new marketing manager or director joins an organization, has their own opinions and personal favorites as to which agency they’d like to work with, and ends up yanking the account from the incumbent agency.

Will that happen with the Idaho Lottery? Doubtful. Within the past year they went through the entire RFP process and renewed their relationship with Drake Cooper. If I remember correctly, though, there were a few stipulations in the RFP guidelines that could open it back up again — one of which was a change in agency ownership / management or a change in leadership at the Lottery office (Disclaimer – I’m going off of memory here, so I could very well be mistaken).

The Boise Hawks? Well, that’s another story all together. Since the opening is not for the Director of Marketing, but rather someone that reports to the Director, it doesn’t seem as likely that this account would change hands, but then again, you never know.

So, the moral of the story — if you’re the incumbent, by all means don’t just sit back and expect business as usual. If you want to keep them, you’re going to have to defend your accounts virorously. And on the flip side, if you’re looking to pick off one of these accounts, this may be your best shot at doing so.

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Recurring themes

Steve Hall over at AdRants posted an item earlier today regarding the Minnesota State Lottery’s store clerk series of spots.

They’re good spots, no doubt, but I got a feeling that they were similar to some of the spots that have been done for the Idaho Lottery over the years. The Betty Boop spot in particular comes to mind…

Anyone else care to weigh in?

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Interesting

There’s all kinds of traffic coming to this site lately as a result of searches for Drake Cooper. Anyone care to shed some light as to why?

Oh, and the snow globe on their website has finally been put away. It’s been replaced by a coming soon message, with a “promised” launch date of March 1st. Really. They mean it.

Given just about every agency’s track record when it comes to updating their own websites, I’m not holding my breath.

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A little more on Drake Cooper

Here’s an interesting little nugget I came across recently about the new Drake Cooper

Jamie Cooper, formerly Chief Operating Officer is now Chief Executive Officer. Bill Drake remains President.

Also, the sign has been up on the new building for a couple of weeks now, but the new website, promised on January 1st, still hasn’t made a guest appearance.

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Platinum Advertising Group…

…is no more. According to the Idaho Secretary of State’s office. Officially, the company was administratively dissolved because the annual report form was undeliverable.

The link has been removed from the list of Agencies in Idaho.

Just a not-so-subtle reminder as the year starts that you have to take care of all facets of your business, if you want to be successful.

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