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Category Archives: opinion
Playing Around with a Crazy Idea
And I’m sure you’re thinking — yeah, like that’s anything new…
But hear me out.
What is still one of the biggest issues facing agencies and marketing professionals today? Talent. Finding, recruiting and retaining talent.
More often than not, an agency’s future employees won’t just show up at the front door gift-wrapped and sporting a big red bow. [...]
Predictions and Trends
Its that time of year again.
The time when everyone and their dog, cat and goldfish makes their predictions about what the biggest trends will be in the coming year. And, like every year, its a shot in the dark. Sometimes those predictions are right, sometimes they’re horribly wrong.
That being said, this year I say we [...]
Posted in for discussion, observations, opinion, worth mentioning
Tagged 2010, crowdsourcing, predictions, trends
3 Comments
On Award Shows
Our friends at The Denver Egotist have a great opinion on the state of award shows: Award Shows Need to Evolve or Die.
And just in case you were wondering what their opinion really was, here’s a short snippet from the piece:
The problem with award shows right now is that although they celebrate creativity, most [...]
The Slippery Slope of Spec Work
It seems the City of Portland is experiencing the spec-creative backlash as we speak.
Yesterday, the news got out that the City of Portland has proposed a design contest to redesign PortlandOnline.
From Silicon Florist:
Now, you can try as hard as you might, but few things can be as insulting to people as telling them their work [...]
File this in Today’s Random Observations
*Opinion*
It’s interesting that I’ve received reports from several sources about layoffs, however there has been no movement on the website(s) of the agency/agencies in question.
It makes the company look bad by not being forthright about their staff.
It also does a disservice to the individuals who were affected. It has the potential to make it seem that the [...]
Posted in commentary, opinion
Tagged agency staff, commentary, opinion, randrom observation
1 Comment
The Hallowed Halls
Yesterday was a one-of-a-kind sort of days for me.
Just over a week ago, I got word that Gary Vaynerchuk was going to be speaking at a Legion of Tech event in Portland, Oregon. For those who aren’t familiar with Gary, he helped grow his family’s retail wine business from annual sales of $10 million to [...]
Posted in events, observations, opinion
2 Comments
The End of an Era
Today marks the end of an era in the marketing and advertising world here in Idaho, for this is the last day that you’ll see Jeremy Chase as a member of the Drake Cooper staff.
Jeremy is packing up and heading to Salt Lake City, Utah, and is on to bigger and better things, as they [...]
Is it Better to be Bad than Good?
That is the second half of a question that’s been bouncing around in the back of my head for some time now (we’ll get to the rest of it in a moment). Allow me to explain…
When it comes to marketing and advertising, good is just that — it’s good. It meets the client’s objectives. It [...]