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Category Archives: opinion
The Hallowed Halls
Yesterday was a one-of-a-kind sort of days for me.
Just over a week ago, I got word that Gary Vaynerchuk was going to be speaking at a Legion of Tech event in Portland, Oregon. For those who aren’t familiar with Gary, he helped grow his family’s retail wine business from annual sales of $10 million to [...]
Posted in events, observations, opinion
2 Comments
The End of an Era
Today marks the end of an era in the marketing and advertising world here in Idaho, for this is the last day that you’ll see Jeremy Chase as a member of the Drake Cooper staff.
Jeremy is packing up and heading to Salt Lake City, Utah, and is on to bigger and better things, as they [...]
The Realities of Business
The topic comes up from time to time — local agencies doing work for local clients, particularly the larger clients that just so happen to be in the area.
Unfortunately, fairly or not, the fact of the matter is that the larger local clients do not always see the value that a local agency can provide.
Case [...]
Posted in balihoo, business, observations, opinion
Tagged balihoo, blue cross of idaho, red sky pr, weber shandwick
13 Comments
UPDATE – An open letter to the BAF
As expected, the open letter to the Boise Advertising Federation drew quite a bit of interest, and several responses.
Included in those was one from Edward Moore, President of the BAF, as well as a response from Shane Vaughan, one of the current BAF board members. My thanks go out to both of them for [...]
Posted in observations, opinion, updates
Comments Off
An open letter to the Boise Advertising Federation
Over the past few years, I’ve taken the Boise Advertising Federation to task a number of times, but I’ve also given them what I’d consider to be a number of free passes. In this case, it’s the former.
From the BAF website:
The Boise Advertising Federation is the professional development organization for advertising professional in the Boise [...]
Posted in observations, opinion
7 Comments
Are changes in the air?
A couple of recent job opening have got me wondering — are changes in the air?
More specifically, within the past week I’ve seen an opening with the Idaho Lottery for a Marketing Director, and a Marketing Manager for the Boise Hawks Baseball Club.
Now the realist in me says that I’m reading way too much into [...]
Posted in jobs, observations, opinion
1 Comment
In your opinion…
What do you think is going to be the biggest issue facing agencies in Idaho this year?
Will it be finding and retaining clients? Growing the agency? Adapting to changes in technology?
Or will it be something entirely different? I’ve got my opinion, of course, but I’d like to hear yours.
Comment away.
Technorati tags: idaho ad agencies, agency [...]
Posted in business, growth, opinion
5 Comments
Where do you draw the line?
At what point to you make the distinction between an individual doing work for a client, and an agency as it’s own entity doing work for a client?
Is it when the business becomes its own legal entity? If so, there’s a whole helluva lot more links that I need to add to the [...]
Posted in observations, opinion
12 Comments
When the heart and soul leaves the room
Too often, in small agencies, there are one or two key people that drive the focus of an entire business. These people are the heart and soul of the business. Put another way, these people are “the agency.”
Recently, though, I’ve noticed a number of instances where the heart and soul of the business has left [...]
Posted in observations, opinion
4 Comments
