CLM launches Fair app

As the 2017 Western Idaho Fair gets set to kick off, CLM and the Fair have added a new feature to give fair-goers another way to find everything that’s happening throughout the course of the event.

The Western Idaho Fair mobile app gives users access to schedules of events, maps, vendor locations, ticket purchasing options, the ability to create their own custom calendar of events and more.

Read more about CLM’s work on the Fair app here.

Flagship Fight

It seems the University of Idaho Alumni Association has not taken kindly to the State Board of Education’s decision to remove the ‘flagship university’ reference from the school’s mission statement.

Judging by this recent series of print ads, the alumni association is on the offensive, and reminding the residents of Idaho why they believe that the University of Idaho is Idaho’s flagship university, and why that one word should remain in their alma mater’s mission statement.

Give the latest work a look and tell us what you think:

Your Thoughts: The Idaho Lottery

Yes, the Idaho Lottery is always a subject that will get people talking.  It’s a high profile account and extremely visible work.

That being said, over the past month or so, what looks to be the first large-scale push for the Idaho Lottery from DaviesMoore has been making the rounds.  To date I’ve seen television spots, billboards and banner ads, and it wouldn’t surprise me to find out that radio is also running.

I’m going to reserve judgement on the work, because I’d like to know what you, dear readers, think of it.  Good? Bad? Indifferent?

The comment lines are open, but let’s keep things civil and professional.

Spotlight on Creative: To Hell With Prep

If you’ve ever worked in a restaurant, you can likely appreciate this one…

To Hell With Prep was rolled out recently by Stoltz Marketing Group for Simplot Food Group’s RoastWorks line of products.  It is targeted at restaurant operators to help them “see the waste and futility of preparing their own roasted vegetables versus using Simplot’s RoastWorks brand of pre-cut, pre-roasted vegetables.”

To Hell With Prep - Simplot

The site includes a video dramatizing the impact that prep can have on a kitchen, cost comparison calculator, product coupons, recipes and other things that you’d expect a restaurant or kitchen owner/manager/operator to be interested in.

The site is part of a larger campaign that also includes print ads in trade publications, PR, a trip sweepstakes and more.