That being said, over the past month or so, what looks to be the first large-scale push for the Idaho Lottery from DaviesMoore has been making the rounds.  To date I’ve seen television spots, billboards and banner ads, and it wouldn’t surprise me to find out that radio is also running.

I’m going to reserve judgement on the work, because I’d like to know what you, dear readers, think of it.  Good? Bad? Indifferent?

The comment lines are open, but let’s keep things civil and professional.

To Hell With Prep was rolled out recently by Stoltz Marketing Group for Simplot Food Group’s RoastWorks line of products.  It is targeted at restaurant operators to help them “see the waste and futility of preparing their own roasted vegetables versus using Simplot’s RoastWorks brand of pre-cut, pre-roasted vegetables.”

The site includes a video dramatizing the impact that prep can have on a kitchen, cost comparison calculator, product coupons, recipes and other things that you’d expect a restaurant or kitchen owner/manager/operator to be interested in.

The site is part of a larger campaign that also includes print ads in trade publications, PR, a trip sweepstakes and more.

The campaign’s video can be seen on the Curb It Boise website.

If you’d like to attend, details about the event are as follows:

Date: Saturday, March 28th
Time: 7:00 pm
Location: Nampa Civic Center, 311 3rd St. South, Nampa, ID
Cost: $45 per person

NOTE: Registrations were due by Saturday, March 14th, but you may still be able to attend. Call the Nampa Family Justice Center at 208-475-5700 to find out more.

Drake Cooper’s latest work for the United Dairymen of Idaho broke in late January, as a series of :15 spots all about cheese, along with supporting billboards. The spots, which have been running for several weeks, can be seen below, or on Drake Cooper’s YouTube channel.

Joe Quatrone and Jennie Myers of Drake Cooper developed the concept, North by Northwest in Boise handled production, with food styling from Rebecca Robison.

Snack Guilt:

String Cheese:

Snack Food:

Dessert:

Bigger Crackers:

Billboards:

Technorati tags: drake cooper, united dairymen of idaho, joe quatrone, jennie myers, north by northwest, rebecca robison

The end result: an integrated campaign that features a four-minute video, three television spots, newspaper ads, a microsite (HelpTheMostPeople.com), radio, online ads, collateral materials and more. This effort will benefit the United Way Community Campaign, which, in turn, allows the United Way to help over 30 local charities with funding each year, such as Big Brothers Big Sisters, The Idaho Foodbank, Girl Scouts, and more.

This work was done entirely on a pro-bono basis, and those involved sacrificed a great deal of time — often their personal time, before or after business hours — to make it happen. At the very least, they deserve some recognition for their efforts. In no particular order, the group involved includes:

David Cook, Stoltz Marketing Group
Paul Carew, Carew Co.
Dave Sloyer, Wirestone
Kristy Weyrich, W Design
Doug Gneiting, Stoltz Marketing Group
Lorena Davis & Crew, North by Northwest
Todd Meier Photography
Robbin Gibson, Drake Cooper
Snake River Technology

The campaign is also benefiting from media donations from The Idaho Statesman, Journal Broadcast Group, and companies such as Citi, who donated funds toward the media buy.

David Cook provides even more detail about this project on the Stoltz Marketing Group website, if you’d like to read about it further.

At the end of the day, however, the goal is to drive as many donations to the United Way as possible. If you can donate, please do. If you’d like to learn more about the how’s and why’s of the United Way, take a look here.

UPDATE:
Here are PDFs of the print ads -
Print #1 – Time and Money
Print #2 – $10 a Week
Print #3 – $19 a Week

Technorati tags: united way of treasure valley, big brothers big sisters, idaho foodbank, girl scouts, stoltz marketing group, carew co, wirestone, w design, north by northwest, todd meier photography, drake cooper, snake river technology, idaho statesman, journal broadcast group, citi, david cook, paul carew, dave sloyer, kristy weyrich, doug gneiting, lorena davis, todd meier, robbin gibson

More specifically, Imagination Graphics in Coeur d’Alene has been working on several wakboarding-related projects, including all of the design work for Helium, which offers an array of wakeboarding vests, handles, ropes and such.

Their latest designs have been featured on The Wakeboarding Report, and I’m sure they’ll be popping up elsewhere soon.

While the 2008 website isn’t active yet (gotta get on that one folks, its show season), they have made the entire catalog available online. Overall, a very good job with the design.

Technorati tags: imagination graphics, helium, the wakeboarding report