Street level views of marketing & advertising in Idaho
The Idaho Lottery Commission has issued a “Request for Proposal for bids from responsible, responsive, and experienced advertising and marketing firms interested in providing advertising creative services,” according to a recent press release.
Details of the RFP are available on the Idaho Lottery’s website.
Respondents have until 5:00 p.m. Mountain Time on Friday, April 12, 2024 to provide the Idaho Lottery with written proposal submissions.
And then there was one.
Following up on the previous post about the Idaho Lottery RFP (that proved to be a bit of unintentional foreshadowing), we recently found that CLM shared the news that they were selected to handle the Idaho Lottery’s creative services:
This marks the first time in almost a decade that creative, strategy, and media will all be under the umbrella of a single agency, if memory serves.
Congratulations to CLM on the win.
Back in March, the Idaho Lottery issued a Creative Services Request for Proposal. Not unusual, given that it’s a state agency, and the RFP calendar and process is pretty cyclical.
The question of who will be selected to provide creatives services for the Lottery is still to be determined. But we know one agency it won’t be.
Yesterday, incumbent shop Mitchell Palmer shared a post and video on their LinkedIn page wishing their friends at the Idaho Lottery success in finding their next creative partner.
For background and context, Mitchell + Palmer was awarded the creative portion of the Lottery’s work in 2015, following a similar RFP process.
The new creative services contract is scheduled to go into effect on July 1, 2021, according to the proposed timeline in the Idaho Lottery’s RFP. In 2012, the Lottery first issued separate contracts for creative and media. CLM has held the media portion of the contract since then, and added strategy in more recent years.
The City of Pocatello recently issued an RFP for the design of a logo and accompanying brand style guide for the City. From the RFP introduction:
The City of Pocatello is requesting proposals for a logo and an associated brand style guide. The organization that is selected will be asked to work in collaboration with the City of Pocatello Public Information Officer and Mayor’s Office.
The City of Pocatello is funded by taxpayers and as such, the City is committed to the most efficient use of those dollars. The proposed contract period for services is from the date of City Council approval through February 28, 2020.
The full contents of the RFP can be found here:
Note the deadline to respond is 2:00 p.m. MST, Wednesday, October 23rd. Questions regarding the RFP should be directed to City of Pocatello Public Information Officer Logan McDougall no later than 5:00 p.m. MST, Friday, October 18th.
“Don’t Trash Your Public Lands” Media Development and Distribution
Idaho Firewise invites proposals from qualified agencies regarding the development of an integrated outreach campaign to be disseminated throughout Idaho. The campaign will feature messages designed to raise awareness about fire and other hazards associated with dumping on public lands and encourages the public not to trash public lands. Messages shall be disseminated via television, radio, social media and the web from June through the end of September.
Full Proposal Requirements available here.
Proposals should be submitted via email to Ivy Dickinson at ivy@idahofirewise.org no later than 5:00 pm PDT on April 30, 2016.