Category Archives: trends

Media Buying – The Next Great Battle

Posted on October 11, 2011 by Brian

Over at The Toad Stool, our friend Alan Wolk offers up an insightful perspective on the convergence of broadcast television and the web, and the inevitable battle that is shaping up between the two.
The Next Big Battle: Media Buying
Even though no one really has all the answers right now, this piece will get you thinking. [...]

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There’s a Whole Lot of Moving Going On

Posted on June 3, 2011 by Brian

Maybe it’s the time of year. Perhaps it’s the amount of vacant office space available. Or it could be something entirely different.  No matter how you look at it, there’s a whole lot of moving going on in the agency world lately.
For example:
Red Sky Public Relations: Red Sky recently (well, within the past six months [...]

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Positive News on the Media Front

Posted on August 25, 2010 by Brian

Two separate articles in the past week have both pointed to some positive news from the media side of this business:
Radio Revenues Rebound in 2Q, Auto Ads Up – via MediaPost
TV ad sales looking solid for second half – via The Hollywood Reporter
Give the articles a read and decide for yourself.  Are they right? Wrong? [...]

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