On a personal note

Forgive the personal nature of this one…

After more than a decade in and around the agency business, including a long tenure with Stoltz Marketing Group and a summer fling with Mitchell + Palmer, I decided it was time for a change, professionally. I’d had this nagging feeling in the back of my mind for a while, and it wasn’t going away: The agency business just wasn’t as much fun to me as it used to be. I know it’s not a new story, but that continuous drum beat of clients wanting more, faster, and for less can wear anyone down after a while.

And I was at that point.

So I’ve made a change.

Recently, I took a position with HP in Boise, on a small, newly-created marketing team. Being on the client side will certainly be different, but will be a nice change of pace, I think. After years worrying about clients’ businesses, budgets, timelines and everything in between, it’ll be interesting to be on the other side, and see where things go from here.

But enough about me. On to the really pressing question you have right now — what’s going to happen to this site? Well, for the foreseeable future, nothing will change. I’ll still continue to post – likely on the same infrequent schedule – as I have been for the last several years. One thing that may change, however, is the perspective. Since I’m no longer at one specific agency, I won’t have to worry about a perception of bias one way or another on the things that I do, or don’t, choose to write about.

Don’t get me wrong. I still enjoy this crazy business we call marketing, advertising, or whatever it’ll be known as down the road. That much will probably never change. But for me, it was time for something different. Does that mean I’ll get back into the agency game at some point? Possibly, if the right opportunity presents itself. I’ve got way too much industry and institutional knowledge to completely give up on it.

For now though, the scenery has changed, and it’s on to the next great adventure.

Well that was embarassing…

For those who may have seen this site yesterday or earlier today, it was pretty apparent that something under the hood, well, broke. And while it seems we’re back up and running now, don’t be surprised if things look a little different around here for a while.

But then again, this site has been overdue for an overhaul, so maybe this is just the excuse I needed…

Welcoming a new contributor

Here at Idaho Ad Agencies, we’ve long counted on tips and contributions from others, and for years Don Day’s Idaho Radio News site was one we turned to for all things radio-related.

And today we’re happy to announce that Don has now become a contributor to the Idaho Ad Agencies site. Look for posts from him, and his unique perspective on the media, advertising and marketing from time to time.

Welcome aboard Don.