Looking for Experienced Graphic Designer for local ad agency.

Requirements:
Experience in Graphic design and its application to printing is a plus and the ability to receive and manipulate files electronically.
Full knowledge of all Adobe platforms, Illustrator, Photoshop, Indesign, ect.
Ability to manage several projects at one time in an urgent environment
Proven communication skills as direct client contact is sometimes required
Excellent organization, time management skills and attention to detail a must

More information about the position and how to apply can be found in the original post.

Radio Revenues Rebound in 2Q, Auto Ads Up – via MediaPost

TV ad sales looking solid for second half – via The Hollywood Reporter

Give the articles a read and decide for yourself.  Are they right? Wrong? Are you seeing things out there these days that support these theories?

The Magic Valley Advertising Federation will be hosting a presentation by Jay Longwell, President of Stratus Launch Marketing, titled “Not Every One is My Customer” on Thursday, September 9th.

From the MVAF’s event description:

Great marketing communications are nothing more than engaging people in a way that’s meaningful to them. It’s about communicating solutions, not product specs. It’s about connecting with true customer needs, not “speeds and feeds” whether it’s through words, music, or pictures or on television, radio, in print, or via the Internet.

This event will be held at the Shilo Inn in Twin Falls.  Check in is scheduled for 11:30 a.m., and the presentation will begin at noon.  Cost is $10 for members and $25 for non-members.  RSVPs are requested by Wednesday, September 8th, and should be directed to Debbie Currier at 208-404-3528, or via email to mvadfed@gmail.com.

Came across this post recently, and thought it was worth sharing.  Given the changing nature of marketing, advertising, communications and public relations in today’s environment, I thought it was worth passing along:

The 8 Wrong Questions PR Firms Are Asking About Social Media

No, I have no control over who the Boise Advertising Federation invites to speak at any events, but if you’ve got an opinion, now’s the time to chime in and give them some feedback.

So, who would you like to hear speak at luncheons or other events this year?

Me? I’ve got a list that includes:

John January and Tug McTighe of American Copywriter.

Sally Hogshead, Consultant, Creative Director, Author of Fascinate and Radical Careering

Luke Sullivan, Copywriter, Creative Director, Author of Hey Whipple, Squeeze This

Helen Klein Ross, Founder of Brand Fiction Factory, Voice of @BettyDraper

Robbie Vitrano, CEO and Founder of Trumpet

Iain Tait, Global Interactive Creative Director at Wieden + Kennedy

Britton Taylor, Planner and Strategist at Wieden + Kennedy

This list could go on and on.  But my question to you, dear reader, is this: Who would you like to see and hear from at an event?

Details are forthcoming, but in the mean time, be sure to get this on your calendar now:

Ruth was most recently with Wells Fargo, focused on regional marketing for Idaho and as an independent designer through Fritz Creative Services.  She is a graduate of Oregon State University, with a bachelor of fine arts.

Congratulations Ruth.

Pre-Press Operator / Graphic Design at a commercial print shop in Boise.

Traffic Manager (Print & Web) in Boise.

Media Supervisor at Balihoo in Boise.

Tourism and Marketing Coordinator at the Moscow Chamber of Commerce in Moscow.

Marketing Communications Coordinator at the Salvation Army Ray & Joan Kroc Center in Coeur d’Alene.

Marketing Campaign Manager at Hewlett Packard in Boise.

Vice President of Marketing at Business Psychology Associates in Boise.

Senior Web Analyst at Wirestone in Boise.

Marketing Services Director at Micron Technology in Boise.

There are surely others out there, but this should help get you caught up.

Billed as “The Great Street Circus of Creativity,” Curb Cup 2 is set to take place on Sunday, August 29th from 1:00 p.m. – 4:00 p.m. throughout downtown Boise.

Check out the information below for details on the event, as well as registration information if you’d like to be one of the performers / competitors.

The AdPulp Interview: Luke Sullivan

Take a few minutes and give it a read.  It’s as close as you’ll get around here to having a homework assignment.  Then, go back and read it again.  You’ll be glad you did.

Motive Media – A Hybrid Digital + Traditional agency in Boise is looking for qualified applicants to join our development team (contract position). This is a temporary position with the possibility of becoming a dedicated position in the future. We’re seeking an individual who is professional, cheerful, responsible, dedicated, and can handle our office culture. A self motivated “git er’ done” attitude is something you HAVE to posses. We’ll be taking applications via email at work@wearemotive.com. Please include all your relevant info and samples of your previous work.

There are a few requirements: 

• Highly fluent in HTML / CSS 
• Highly proficient in PHP & MySQL 
• Able to work in house as well as remote from our HQ in Boise, ID (laptop) 
• All necessary development software

Full details and how to apply are in the original job listing on Craigslist.

The IAF Summer Conference is held at the beautiful Sun Valley Lodge. Registration was only $150 this year, and included a hosted reception on Thursday evening as well as dinner on Friday evening. Attendees have the option of playing in a golf tournament at the renown Sun Valley course, and can opt to attend the Best In Broadcasting Reception and Awards Dinner on Saturday night for an additional charge.

Summer Conference is a great way to network with professionals in our area, and enjoy a little R&R in Sun Valley. Jeff Jones of Central Idaho Broadcasting in Orofino and Lisa Collins (IAF Chair) of KMVT in Twin put this year’s conference together. They did an excellent job of finding a slate of speakers that were both entertaining and informative.

Marshall Simmonds presenting to the Idaho State Broadcasters Association and Idaho Advertising Federation.

The first presentation I attended Friday morning was on Internet Search Strategies, from Marshall Simmonds. An excellent presentation on the basics of SEO planning for news publishers.

Marshall lives in Boise, Idaho and is a Chief Search Strategist for the New York Times Company. He also owns a search engine marketing consulting firm called Define Search Strategies.

His presentation included several great examples of successes and shortfalls in maximizing search traffic to About.com and the New York Times. He also integrated a few Idaho State Broadcasting Association member sites into his presentation.The Top 10 SEO Questions to ask your organization:

1. Can Engines Get to All Your Content
2. How is internal/external linking?
3. Are URLs Search Friendly?
4. Duplicate Content?
5. Are the right keyword markets targeted?
6. Are Editorial & SEO Goals Balanced?
7. Are your templates optimized?
8. Am I optimizing all my assets?
9. Domain Strength?
10. Is Traffic Converting?

Marshall concluded with saying Simple is making a comeback. He also reconfirmed that SEO is a long term plan. It doesn’t happen overnight therefore it should be measured in months.

************

Jim Gradl presenting to the ISBA/IAF Friday afternoon.

Jim Gradl owner of Uboon2, an advertising agency in Chesterfield, Missouri, is a great story teller and presented on the principles of advertising. Using many recognizable brands, Jim provided examples of how to quickly make a lasting impression on your customers. Given that the average thought lasts about 12 seconds, that’s how long you have to impress a consumer.

Jim shared a philosophy that advertising is democracy in action:

• The agency gets one vote
• The client gets two votes
• The consumer gets five votes

Don’t talk about the factory. Talk about the customer.

Overall this presentation was an entertaining reminder that we have to connect with the consumer meaningfully and quickly to compete.

****************

Bob Taber, Sr. VP, Account Planning, GyroHSR Denver

Bob Taber, Senior VP of Account Planning at GyroHSR in Denver never disappoints.

Bob used a past agency/client presentation to show his agency pitched a
 restaurant chain. He offered up a view of how they pick clients they would like to work with, and then go after them by developing a new business presentation that includes creative strategy, 
customer segmentation, and recommended positioning. By targeting clients, rather than waiting for RFPs, they are able to present themselves on a playing field free of competition.

After the presentation I asked Bob about his comfort level giving away spec work in the pitch. He said he isn’t comfortable with it in a competitive landscape (i.e. RFP response), because anyone can hit one out of the park for a given presentation. That doesn’t mean they will be consistent over time. GyroHSR feels that by taking a proactive approach and targeting clients they want to work for, investing in spec creative is worth the risk.

This was an insightful presentation that surely had the attendees thinking about their new business strategies. And additionally, we all learned a lot about the restaurant industry.

Even though it’s tough for all of us to tear ourselves away from the piles of work on our desks, Summer Conference is always a well deserved mini vacation. Once again I returned home with more industry insight and having connected with old and new friends from around Idaho. Spotted at the Lodge were Ed Moore and (BAF President) Carolyn Sali of Davies Moore – Boise, Lisa Collins of KMVT – Twin Falls, Rick Magnuson and Mike Sanders of MSVM Group – Pocatello, and countless other familiar faces from the world of advertising and broadcasting in Idaho.

I’d love to hear about other attendees’ experiences and what types of workshops you would be interested in seeing next year.

Mike Kerby

Incoming IAF Chair

From the organizers:

The Idaho Advertising Federation Summer Conference will once again be held this year in Sun Valley in conjunction with the Idaho State Broadcasters Association Annual Conference. The conference kicks off this evening at 5PM and runs through Saturday night.

Highlighted Speakers:

Marshall Simmonds, Chief Search Strategist New York Times Company/About.com
Presentation—Internet Search Strategies

Bob Taber, Senior VP Account Planning, GyroHSR, Denver
Presentation—Strategic Sizzle: Using Creative Strategy to Win New Business

Mike Kerby, President of c308 Marketing, is attending the conference, and has graciously agreed to provide occasional update here during the event.  Many thanks to Mike, and we look forward to reading reading about it over the next few days.

Blue541 Advertising:

• Silver ADDY Award, Collateral Material (Brochure, Color) — The Ridge Brochure, The Ridge

Brand Smack:

• Silver ADDY Award, Non-Traditional Advertising (Non-Traditional) — 2009 Media Kit, Hotel 43

Drake Cooper:

• Silver ADDY Award, Advertising Industry Self Promotion (Self-Promotion, Collateral) — Indie Book, Drake Cooper
• Silver ADDY Award, Collateral Material (Brochure, Color) — Pharmacy Recruitment Brochure, Albertsons
• Silver ADDY Award, Consumer or Trade Publication (Consumer/Trade, Full Page, Color) — Family Rafting, Idaho Travel Council

Hanna & Associates:

• Silver ADDY Award, Elements of Advertising (Logo) — US Forest Service 1910 Fire Logo, US Forest Service, Idaho Panhandle NF
• Silver ADDY Award, Interactive Media (Website, B-to-B Flash, Services) — Hamilton Website, Hamilton Studios

Katie Shamberg:

• Silver ADDY Award, Collateral Material (Special Event Announcement) — Mockli Wedding Beer Labels, Sara & Andy Mockli

Oliver Russell:

• Gold ADDY Award, Advertising Industry Self Promotion (Self-Promotion, Interactive) — Oliver Russell Website, Oliver Russell

Salty Design Foundry:

• Silver ADDY Award, Advertising Industry Self Promotion (Ad Club Promotion) — 2009 Addy Awards “Come Dressed to Kill”, Spokane Ad Fed

Sovrn Creative:

• Silver ADDY Award, Direct Marketing (Direct, B-to-B or Consumer) — Rapture in Six Cantos, Todd Meier Photography

Stoltz Marketing Group:

• Best of Show, New Media — To Hell With Prep Campaign, Simplot Food Group
• Silver ADDY Award, Elements of Advertising (Logo) — Mill District Square Logo, Brighton Corporation
• Silver ADDY Award, Interactive Media (Interactive Commercials) — To Hell With Prep Video, Simplot Food Group
• Gold ADDY Award, Interactive Media (Website, B-to-B HTML, Products) — ToHellWithPrep.com, Simplot Food Group
• Gold ADDY Award, Interactive Media (Online Campaign) — To Hell With Prep Campaign, Simplot Food Group
• Silver ADDY Award, Sales Promotion (Packaging Campaign) — Lucky Bums Product Packaging, Lucky Bums

Q102-KCHQ:

• Judges Choice, Silver Horse Shoe Campaign, Silver Horse Shoe
• Gold ADDY Award, Radio (Local Radio Campaign) — Silver Horse Shoe, Silver Horse Shoe

If there are any others that I’ve missed, please let me know and I’ll be sure to recognize them as well.

disclosure

Chris Campbell has joined c308 as an Account Manager.  Chris’ background includes 14 years of experience in marketing and corporate communications, including past positions at Micron Technology and Boise, Inc.

Congratulations Chris.

In no particular order:

Web Developer – Idaho Department of Finance

Web Design Specialist – Idaho Commission for Libraries

Promotions Coordinator – Boise State University

Marketing / Communications Professional – St. Luke’s Health System

Executive Internal Communications Manager – Hewlett Packard

Marketing Campaign Manager – Hewlett Packard

Media Relations Coordinator – Idaho Stampede

Know of any others that people should know about?  Feel free to leave a comment with any relevant information.

Integrated advertising and marketing services agency Drake Cooper seeking additional digital talent. Must be eager to gain experience and not afraid to ask questions. We anticipate this person eventually working into a full time position. Evening/Alternative hours negotiable and welcomed.

The ideal candidate writes code and is at the forefront of interactive design trends. Excellent verbal and written communication skills are a must. Candidate must be self-directed with a high level of attention to detail and the ability to work with minimal supervision. We are looking for both passion and creativity.

Technical Prerequisites: Ability to code semantic, standards-based xhtml and bulletproof css — an absolute must. Experience with jQuery, PHP, extending WordPress and working in a LAMP environment preferred. Please include resume as well as portfolio or work samples.

More details and how to apply can be found in the original job posting.

The folks at YellowBox Studio are hosting the Yellow Block Party, an open house in the WaterCooler building at 14th and Idaho St. in downtown Boise.

This event is free to attend, and will kick off at 5:00 p.m. on Friday, July 23rd.

More details about the event are available here.

The July meeting of the Boise Cutters is scheduled for today (yes, I know… some advanced notice would be nice and all), Tuesday, July 13th starting at 7:00 p.m. in the Owyhee Plaza Den.

From the event’s description:

The major attraction this month is Ryan Donahue. Ryan is a creative whose talents extend into several realms. He’s taught several BSU classes and offers instruction with The Spark Commission. He is a web developer, a font designer, a motion graphics artist, a filmmaker, and is currently rocking a hardcore beard which only seems to add to his mystique. He’ll be showing off the reel of his alter-ego, Uncle Render, and will have some video projects to speak about and offer for the group to critique. He’ll also be discussing his use of After Effects and Cinema 4D.

We’ll also be continuing our discussion of the video capabilities of the iPhone 4 and how this may change the filmmaking landscape. We have Alex Daw who’ll be in to show a short film he created entirely on the phone. Shooting, editing, everything.

We’ll also be showing a recent project completed by Yellow Box Studio. They’ll show us their video and explain how to make something that kicks ass amid production budget constraints.

Full details are available here.

Packaging Designer/Project Manager wanted:

A Treasure Valley food company requires the talents of a motivated creative. The exciting position at Treasure Valley Business Group is based on a need for the incumbent to:

• Design and create new product packaging
• Art direct photo shoots
• Manage the company’s digital assets
• Design, update and manage the website
• Manage packaging inventories (order, track & forecast)
• Work closely with packaging suppliers

The position is located in a new building in Eagle, ID and consists of a warm, friendly environment. Included in the position are a competitive salary, excellent medical benefits, major holidays and 8 floating holidays and accrued vacation and 401K.

We are looking for a team player that has an entrepreneurial spirit.

Contact: Ray Gadd – ray@treasurevalley.com