Idaho Ad Agencies

By now you’ve likely seen, or at least heard about, the recent spot from Old Spice – The Man Your Man Could Smell Like.

Recently, Leo Laporte from TWiT interviewed Craig Allen and Eric Kallman of Wieden+Kennedy — the creative team behind the spot.  They spent about 15 minutes describing / explaining how it was produced, and everything that went into the making of it.

If you’re a fan of the craft, take some time to watch the video.

Every once in a while I get a serious case of writer’s block when it comes to this site.  Happens every year and a half or so.  And I’m waist-deep into a good bout of it right now, to the point that I even had to bow out of submitting a guest article (not something I wanted to do or am proud of, mind you).

So, I’m stepping away from it all for a few days.

Look for new news and updates to resume next week.

Two things:

1) A reminder — the Boise Advertising Federation’s Meet the Judges event is this Thursday, February 25th, starting at 5:30 p.m.

2) Perhaps lost in the initial notice was this: Submit your questions in advance for a chance to win free admission to the 2010 Rockie Awards.  The top four questions selected from those received by 5:00 p.m. on Tuesday, February 23rd will get free admission to this year’s Rockies.  Questions should be sent to JudgesQ&A@nootgroup.com.

Idaho State University in Pocatello, Idaho has an opening for a Director of Marketing and Communications.  From their job listing:

The Director for Marketing and Communications is responsible for setting the strategic direction and planning, coordination, and management of the university’s marketing, public relations and strategic communications program. The Director works with both external and internal constituencies to strategically create and communicate the university’s messages and ensure overall continuity of institutional brand consistency and image.

Full details about the position can be found in the original listing.

Judge the Judges.

Come rub elbows with the 2010 Rockie Awards Judges. Buy them a beer. Provoke a dialogue. Challenge their wisdom. Flirt with their egos. Influence their decision making. The judges are Brett Craig of TBWA/Chiat/Day; Victor Camozzi of GSD&M; and Joe Shands of Vendor, Inc.

This BAF Speaker Series event will be a moderator Question and Answer format with the four best questions winning prizes.* To qualify, submit your questions by February 23 to JudgesQ&A@nootgroup.com.

The judging begins at Ha Penny on February 25.
Beverages at 5:30.
Q&A from 6:30-7:30.

* Free entry into the 2010 Rockie Awards.

Oliver Russell in Boise has an opening for a Marketing Analytics Supervisor. From the job listing on Craigslist:

Oliver Russell is a Boise-based direct marketing agency seeking a Marketing Analytics Supervisor.

Tasks for this position:
• Lead and develop direct marketing strategies – includes development of vertical campaigns, objectives and metrics to measure effectiveness of programs.
• B2B and B2C customer acquisition strategy and execution.
• Measurement of campaign success.
• Develop and learn new insights to improve campaign success.
• Partner with clients on developing customer segmentation models.

Needed skills:
• Strategic thinking and marketing creativity.
• Analytical skills.
• Excellent verbal, written and client presentation skills.
• Ability to apply creative problem solving by developing recommendations and either support or disprove them.
• Ability to independently consider all aspects of a program.
• Project management experience, including ability to provide direction and successfully generate results working with internal and external resources.
• Ability to manage team members.

More details and contact information can be found on the Craigslist posting.

CLM in Boise has an opening for an Entry-Level Media & Account Coordinator.  From the job listing on their website:

CLM, LLC – an established and dynamic marketing and advertising agency in downtown Boise – is looking for an entry-level Media/Account Coordinator. The ideal candidate should be:

• Internet and social media savvy
• Able to manage several tasks at once
• A strong communicator
• An analytical thinker
• Detail-oriented
• Open to learning new things

Contact information and how to apply can be found on the original listing.

The Idaho advertising community lost one of it’s founders with the passing on John Givens on Monday, February 1st, 2010.

Not familiar with the name?  Unfortunately, neither was I until last week.

John Givens was a third-generation Boisean, a graduate of Boise High School and after service in the United States Naval Air Corp during World War II, a student at the Boise Junior College and the University of Idaho, among others.

John began his career in advertising in 1947, and in 1952 he founded Givens-Davies Advertising, Inc. with Kenneth R. Davies.  He helped grow the agency to become one of the largest and most powerful in Idaho, and a major player in the Pacific Northwest.  Note: Givens-Davies would later go on to become Davies-Rourke, and in its current form is known as DaviesMoore.

Later, he went on to form John Givens Advertising, Inc., and in 1988 was awarded the Silver Medal from the Boise Advertising Federation.  John retired from advertising in 1987.

Among his many accomplishments, John was instrumental in coordinating public relations and fundraising efforts for the Morrison Center for the Performing Arts, and creating the Idaho Governor’s Cup golf tournament scholarship fundraiser.

John is survived by five children, two grandchildren, three great-grandchildren and two step-grandchildren.

A memorial service was held on Saturday, February 6th.

While I never had the chance to meet John Givens, I would like to offer a belated ‘thank you’ to him on behalf of the entire advertising and marketing community in Idaho for everything that he did over the years, and those that he helped guide and inspire.

A complete obituary is available here, if you’d like to read more.

So you’ve got all of your materials in for the 2010 Rockie Awards, right?  Right?  Well, if not, stop what you’re doing right now and go get it all together.  You’re running out of time.

Now, for everyone else, here are the judges for this year’s show (after the jump): read more »