Street level views of marketing & advertising in Idaho
FusionSet is the most recent addition to the agency list here at the Idaho Ad Agencies blog. FusionSet was founded in 2006 and offer services that include “marketing planning and implementation, collateral development, publications management, public/media relations, creative development, copywriting and editing, and media planning and buying.”
Technorati tags: fusionset
Yes, its been a while since I’ve made the “who’s in, who’s out” rounds, but there are enough changes within the past month that make it worth noting:
Mike Landa has joined Oliver Russell & Associates as an associate director. Most recently, Mike was a graphic designer at Pete Wilson DesignWorks, and prior to that he owned his own shop – Occupancy 66.
John Liebenthal has been promoted from senior writer to associate director over at Oliver Russell.
Julie Robinson has joined Oliver Russell as a public relations manager.
Jennifer Seavey has signed on with Oliver Russell as an account services director for Hewlett-Packard. She joins Oliver Russell most recently from the Overland Agency and CMD.
Jesse Huffman is the newest face over at Oliver Russell, joining the shop as a graphic designer. He is a recent graduate of Montana State University.
That’s all of the new faces over there that I’m aware of. Are there others that I’ve missed?
Technorati tags: oliver russell, pete wilson designworks, occupancy 66, hewlett packard, overland agency, cmd, montana state university
It’s the feel good story of the month in the Treasure Valley. Media outlets have been covering the Extreme Makeover: Home Edition events out in Middleton for the past week. It’s a touching story, and a deserving family, no doubt.
My hat goes off to the folks over at es/drake for an outstanding job on the PR for the whole event, as well as a series of well-coordinated updates via the web.
An interesting side note (in my mind, at least) is the fact that CBH Homes appears to have returned to es/drake, after stints with a couple of other agencies over the past few years. I have a great deal of respect for everyone over at es/drake, and I think this serves as testament to the fact that if you do good work, you will see the results in one form or another.
Technorati tags: extreme makeover home edition, es/drake, cbh homes
Recently I received some information from Shane over at Balihoo. He has extended an invitation to the readers of the Idaho Ad Agencies blog to join the Balihoo Beta. Details are as follows:
Balihoo, a search engine for advertising opportunities, has launched an invite-only Beta Program with ad agencies and media buying organizations that represent over $30 billion in annual media spend. Participants in the Beta Program have the opportunity to get an early look at the solution and help mold its future direction with their feedback
Balihoo would like to extend a special invitation into the Beta Program to the readers of the Idaho Ad Agencies blog, limited to the first 10 responses. With such an excellent resource of dynamic companies in our own backyard, we hope to gather more direct response from local participants. It’s a great opportunity for an agency of any size to establish a competitive advantage by getting involved with this breakthrough solution in the early stages, quickly becoming experts.
The Beta Program is an invite-only program with usernames and passwords being sent out to the participants directly from the Balihoo team. To sign-up for the Beta program and receive your login credentials contact please Devin McGlynn at dmcglynn@balihoo.com. The first ten responses we get at this email will receive “front-of-the-line” treatment directly into the Balihoo Beta Program.
Now I’m not trying to make this into too much of a Balihoo sales site, but the service looks interesting, so I thought it was worth passing along.
As always, comments and feedback are welcome.
Technorati tags: balihoo
For those of you that may have been hiding under a rock for the past few days, let me get you up to speed…
ABC‘s television show Extreme Makeover: Home Edition is here in Idaho this week. They are working on a home for the Stockdale family of Middleton. CBH Homes is building the new home for the family this week, and as part of the campaign to promote this project, they’ve been working with es/drake to develop the Live Large, Give Large campaign.
This campaign is promoting the fact that the show is here, that things are happening, and is also encouraging the readers to get involved through donations of goods, services, time, or monetary means. If you’d like to know more about what es/drake has done leading up to this point, take a look at their website. If you’d like to get updates on the project itself, take a look at CBH Homes’ website.
On a side note, I have to say that this has been a very effective PR campaign as well. This project has received a tremendous amount of (well deserved) press coverage over the past couple of days. I fully expect this coverage continues until the busses are moved on July 18th.
Technorati tags: abc, extreme makeover: home edition, cbh homes, es/drake, live large give large