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Tag Archives: ad age
Recent Headlines
A couple of articles that caught our eye this week:
Media Agencies Make Mark as Content Creators via AdAge
The Future of TV: Why Broadcast Needs to Adapt via Mashable
What did you read this week that you found interesting? Anything you’d like to share with the rest of the class?
Need Your Fix?
Missed a spot or two from the game last night? There’s no shortage of places to see everything that may have fallen below the radar (yeah, right), including:
Ad Age
Adweek
AdBowl
Adland
Brand Bowl
and many, many, many, many more.
Headline Roundup
No Matter How PR Evolves, Message Remains King – via Talent Zoo
Social Media Ad Spending Lags – via Adweek
Ad Firm Business Picking Up, Finds Survey – via Mediaweek
Six Strategies for Successful Niche Marketing – via Wall Street Journal
Ad-Supported Food Lands on Horizon Air Flight – via Ad Age
Posted in headlines
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Tagged ad age, adweek, mediaweek, talent zoo, wall street journal
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Headline Roundup
From Kohl’s To Nordstrom, Registers Ringing – via MediaPost
A Digital Boot Camp to Groom Talent for Agencies – via New York Times
The Pocket Guide to Defensive Branding – via Ad Age
On-the-Fly Advertising Swiftly Becoming More Commonplace – via Ad Age
Opinion: One Name, One Brand—One Potentially Deadly Idea – via Brandweek
Digital Dissonance – via Adweek
Our Measurement [...]
Headline Roundup
Duke study: TiVo doesn’t hurt TV advertising – via Triangle Business Journal
Bud Light to Be NFL’s Official Beer – via Wall Street Journal
BBDO Snatches Webby Agency Award – via Adweek
Industry Explores New Compensation Model for Talent – via Ad Age
Posted in agency news, headlines
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Tagged ad age, adweek, triangle business journal, wall street journal
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Headline Roundup
A few recent headlines of interest.
Thanks to Social Media, Direct Marketing Is Going Do-It-Yourself – via Ad Age
4 Reasons to Fire Your Digital Ad Agency – via MarketingVOX
Why Taglines Are Keepers – via Adweek
Headline Roundup
Just because we haven’t done one of these in a while… A few headlines from around the industry:
Local TV, Radio Ad Market Poised To Rebound: May Top $34 Bil By 2014 – via MediaPost
Welcome to the New Normal – via Talent Zoo
Employee Benefits – via Brandweek
Hiring Freeze Starts to Thaw as Agency Business Hunts for Talent [...]
Just What Is a Creative Director?
Phil Johnson, of PJA Advertising and Marketing, recently published a good piece on the Ad Age Small Agency Diary: What the Hell Is a Creative Director Supposed to Be?
An excerpt from Phil’s piece:
I’ve come to the conclusion that the job of creative director is bigger and more important than any one task. Rather than the person with [...]
Posted in ad age, articles, observations
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Tagged ad age, creative director, phil johnson, pja advertising, small agency diary
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There’s a New Year Coming, But its Going to Take Work
2009 is almost done crumbling to the ground, and that shiny new toy that is 2010 still looks good in the display case. But before you go thinking that things are going to turn on a dime, take a few minutes to read the latest piece from Bart Cleveland on the Ad Age Small Agency [...]
Chasing the Answer to an Identity Crisis
At some point in time, every agency has likely been faced with this question: What kind of agency are you?
Darryl Ohrt, founder of Plaid, takes a swing at answering that very question from a small agency’s point of view on the Ad Age Small Agency Diary.
From his piece:
When people ask about our agency, I often [...]
Posted in articles, worth mentioning
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Tagged ad age, darryl ohrt, plaid, small agency diary
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