Tag: ad age

Ad Age Small Agency Awards Entry Deadline

From Ad Age:

With adversity often comes opportunity, and Ad Age’s Small Agency Awards for 2021 will honor small, independent agencies that showed their strength and creativity by producing innovative and exciting work despite the overwhelming hurdles presented by the pandemic. The challenges that resulted from working remotely, production restrictions, client uncertainties and more only served to rally the small agency community, which displayed a nimbleness and willingness to pivot that in many cases outshone their big-agency brethren.

These are stories we want to hear for our Small Agency Awards. We want to know how your small agency adapted, survived and thrived during a challenging year. Given those hardships, while the entry forms ask for revenue figures and will still be taken into consideration, the bottom line will matter less this year than your creative product, your strategic thinking, your outcomes for clients and your responsiveness to your employees.

Full details about eligibility, categories, entry costs, etc. can be found here.

Ad Age Town Hall: Debating multicultural marketing

From our friends at Ad Age:

Multicultural marketing has long been considered a box in which a brand needs to check off, resulting in surface-level attempts at diversifying casting or running commercials on media specifically targeting people of color. With many marketers in recent years favoring a total market approach to advertising, there’s been an increasingly heated debate on whether general market agencies can truly market to multicultural audiences.

As this discussion will take place in a town hall format, attendees are encouraged to submit questions when RSVPing for the event.

Agenda (All times in ET)

11:00 a.m.
Welcome remarks
Jeanine Poggi, Senior Editor, Ad Age
Lindsay Rittenhouse, Reporter, Ad Age

11:05 a.m.
The state of multicultural marketing
Jill M. Kelly, Chief Marketing Officer, GroupM U.S.
Kimberly Paige, Executive VP and Chief Marketing Officer, BET Networks

11:25 a.m.
Redefining and understanding the new “general” market
Gilbert Davila, CEO, DMI Consulting and Co-Founder, ANA’s AIMM
Isaac Mizrahi, Co-President and Chief Operating Officer, Alma DDB
Sarah Squiers, Senior VP of Business Development, Univision Communications Inc.

11:45 a.m.
The culture within: how a diverse workforce influences multicultural marketing
Soon Mee Kim, Chief Diversity, Equity and Inclusion Officer and Executive VP, Omnicom Public Relations Group
Tiffany Edwards, Global Head of D&I, Droga5

12:05 p.m.
Where and how to find multicultural audiences
Andrea Carrasquel, Head of Brand Partnerships, Tumblr
Vinay Shahani, VP of Integrated Marketing Operations, Toyota Motor North America

12:25 p.m.
Making authentic creative for multicultural audiences
Yari Blanco, Senior Manager of Multicultural Partnerships, Twitter
Ryan Robertson, Global Head of Brand Marketing, Popeyes
Lewis Williams, Executive VP and Chief Creative Officer, Burrell Communications Group

12:45 p.m.
Closing remarks

12:50 p.m.
Programming ends

Full details about the event and how to RSVP can be found here.

Ad Age Small Agency Awards entry deadline

Each year, the Ad Age Small Agency Awards uncover and honor small, independent agencies that are producing innovative and exciting work. These teams strategize and execute groundbreaking ideas to compete with work done by some of advertising’s oldest, largest and most sought-after partners.

The competition is tough, but the reward is big. Finalists will be notified mid-June and winners are announced and celebrated at our Small Agency Conference & Awards, to be held in July 2020.

The final deadline to enter is April 23, 2020 at 5pm EDT

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Call for entries: Ad Age Small Agency Awards

Since virtually every agency in Idaho qualifies as a small agency under Ad Age’s guidelines (sorry Publicis and Accenture Interactive)…

Each year, the Ad Age Small Agency Awards uncover and honor small, independent agencies that are producing innovative and exciting work. These teams strategize and execute groundbreaking ideas to compete with work done by some of advertising’s oldest, largest and most sought-after partners.

The competition is tough, but the reward is big. Finalists will be notified mid-June and winners are announced and celebrated at our Small Agency Conference & Awards, to be held in July 2020.

The final deadline to enter is April 23, 2020 at 5pm EDT

More information about the Ad Age Small Agency Awards, how to apply, and past winners can be found here.

2019 Ad Age Small Agency Conference & Awards

The Ad Age Small Agency Conference, now going into its 10th year, offers this all-too-often underserved community a place to share the ideas and strategies, pain points and joys that are unique to small agencies of all kinds — those that specialize in creative, media, events, PR, digital, data and more — within the U.S. and around the world.