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Tag Archives: ad age
There is No Average American Consumer
That’s the word from an Ad Age Whitepaper – 2010 America: What the 2010 Census Means for Marketing and Advertising. From the article introducing the whitepaper:
“The concept of an ‘average American’ is gone, probably forever,” demographics expert Peter Francese writes in 2010 America, a new Ad Age white paper. “The average American has been replaced by a complex, multidimensional [...]
Posted in articles
Tagged 2010 america, 2010 census, ad age, average american, peter francese
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Headline Roundup: June 1 – 5
A few articles that caught our eye over the past week:
Six Ways to Avoid Landing in the Product Failure Bin – via Fast Company
A Case for Non-Ad Revenue on the Web – via The New York Times
Most Marketers Ignore Brand Metrics Online – via Adweek
7 Myths Of Metrics – via MediaPost
Del Monte CMO: Spend During [...]
Posted in headlines
Tagged ad age, adweek, fast company, mediapost, mediaweek, new york times
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Howard Marguiles on the Creative Brief
Recently, I came across an entry on the Ad Age Small Agency Diary from Howard Marguiles, associate creative director/copy at Palio in Saratoga Springs, NY.
This particular piece was titled “What Are You Packing Into Your (Creative) Briefs?” and was all about — you guessed it — the value of a good creative brief.
An excerpt from [...]
Posted in articles, observations
Tagged ad age, creative brief, howard marguiles, palio, small agency diary
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Headline Roundup: May 18 – 22
Here are a few stories that caught our eye over the past several days:
Why Do Chief Marketing Officers Have A Short Shelf Life? – via Forbes
Short-Term Success Or Long-Term Vision? – via MediaPost
Direct Mail Doomed, Long Live Email - via MediaPost
Marketers Losing Respect for Magazines? – via Ad Age
REMINDER: Entry Deadline for Ad Age Small Agency of the Year
Just a quick reminder that this Friday, May 22nd, is the deadline for entries into the Ad Age Small Agency of the Year competition. More details are available in the original post.
Headline Roundup for May 5th
Newspapers Build Digital Portfolios – via Ad Age
‘The Last Mile’ of Marketing – via Adweek
Nielsen: Future Looks Bright for Online Media – via Adweek
Atlanta Paper Suggests Readers ‘Unplug’ – via Adweek
Headline Roundup for April 24rd
TiVo Promotes Ads It Hopes You’ll Talk to, Not Zap – via The New York Times
Counterpoint: Putting ‘Media’ Back Into Social Media – via Ad Age
How Network TV Will Reinvent Itself – via BusinessWeek
Digital Agencies Stay Optimistic on Client Budgets – via Adweek
Headline Roundup for April 20th
Print Redux: ‘PR Week’ Goes Monthly – via MediaPost
Americans Blame Ad Agencies, Media for Economic Crisis – via MarketingVOX
Is Brand Google in Trouble? – via Ad Age
Forget Celebrities. Employees Make Compelling Ad Stars In Tough Times – via Forbes
Industry Says Goodbye to Short Days, Free Services – via Ad Age
Entry Deadline: Ad Age’s Small Agency of the Year
[ May 22, 2009; ] Don’t forget, entries into Ad Age’s Small Agency of the Year competition are due by Friday, May 22nd. Full details are available in the original post.
Do You Have What it Takes to be Ad Age’s Small Agency of the Year?
Advertising Age, which freely admits that they follow the money in their coverage of the marketing and advertising world, is now on the lookout for the Small Agency of the Year.
What does that mean, exactly? Well, from their website:
The aim of the awards is to try to uncover the best small agencies both in the [...]
