Tag Archives: adweek

Need Your Fix?

Posted on February 7, 2011 by Brian

Missed a spot or two from the game last night?  There’s no shortage of places to see everything that may have fallen below the radar (yeah, right), including:
Ad Age
Adweek
AdBowl
Adland
Brand Bowl
and many, many, many, many more.

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Headline Roundup

Posted on May 28, 2010 by Brian

No Matter How PR Evolves, Message Remains King – via Talent Zoo
Social Media Ad Spending Lags – via Adweek
Ad Firm Business Picking Up, Finds Survey – via Mediaweek
Six Strategies for Successful Niche Marketing – via Wall Street Journal
Ad-Supported Food Lands on Horizon Air Flight – via Ad Age

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Headline Roundup

Posted on May 21, 2010 by Brian

From Kohl’s To Nordstrom, Registers Ringing – via MediaPost
A Digital Boot Camp to Groom Talent for Agencies – via New York Times
The Pocket Guide to Defensive Branding – via Ad Age
On-the-Fly Advertising Swiftly Becoming More Commonplace – via Ad Age
Opinion: One Name, One Brand—One Potentially Deadly Idea – via Brandweek
Digital Dissonance – via Adweek
Our Measurement [...]

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Headline Roundup

Posted on May 14, 2010 by Brian

Social Media: The Link Between Advertising and Public Relations – via Talent Zoo
Why Emotional Marketing Sells – via Talent Zoo
Buick counting on Greg and Laurie Robbins – via Automotive News
Future Thinking – via Adweek

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Headline Roundup

Posted on May 7, 2010 by Brian

Duke study: TiVo doesn’t hurt TV advertising – via Triangle Business Journal
Bud Light to Be NFL’s Official Beer – via Wall Street Journal
BBDO Snatches Webby Agency Award – via Adweek
Industry Explores New Compensation Model for Talent – via Ad Age

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Headline Roundup

Posted on April 30, 2010 by Brian

A few recent headlines of interest.
Thanks to Social Media, Direct Marketing Is Going Do-It-Yourself – via Ad Age
4 Reasons to Fire Your Digital Ad Agency – via MarketingVOX
Why Taglines Are Keepers – via Adweek

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Why Yes, Lamar and Clear Channel are Giving Thanks

Posted on November 23, 2009 by Brian

From Adweek: Digital Billboards Safe, Another Study Says
Tantala analyzed eight years of traffic accident data — more than 60,000 accident reports from the Ohio Department of Transportation — for the same seven digital billboards it examined in a 2007 study. In addition to the two Cleveland studies, a separate survey was released earlier this year [...]

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Quick Hits: Headline Roundup for August 6th

Posted on August 6, 2009 by Brian

Here are a few headlines from around the interwebs that caught our attention recently:
Ad Biz Faces the ‘New Normal’ – via Adweek
Agencies Get Social- via Adweek
Advertiser Outcasts- via Adweek
Timing is Everything: Handing Off The Baton As A Team – via MediaPost

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Headline Roundup: June 1 – 5

Posted on June 5, 2009 by Brian

A few articles that caught our eye over the past week:
Six Ways to Avoid Landing in the Product Failure Bin – via Fast Company
A Case for Non-Ad Revenue on the Web – via The New York Times
Most Marketers Ignore Brand Metrics Online – via Adweek
7 Myths Of Metrics – via MediaPost
Del Monte CMO: Spend During [...]

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Headline Roundup: May 25 – 29

Posted on May 29, 2009 by Brian

A few stories that caught our eye over the past week.
Google Connects Offline Behavior To Digital Marketing – via MediaPost
Anatomy of The Consumer: Touch – via MediaPost
Actors Unions OK Commercial Deal – via MediaPost
Like Lambs to the Slaughter – via Adweek
Nielsen Finds ‘Cord-Cutting’ Is Real, But Cuts Both Ways: Online Video Churns Almost As Much [...]

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