The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting nearly 35,000 entries every year in local AAF Ad Club competitions. The mission of the American Advertising Awards is to recognize and reward the creative spirit of excellence in the art of advertising.
The Rockies, 2020 edition
May 16, 2020.
That was the date for The Rockies, and it was set many months in advance.
But then, as Ryan Reynolds so eloquently put it recently…
Nevertheless, the Boise Advertising Federation quickly shifted, and held the show entirely online, with attendees watching and chatting via YouTube.
All in all it was a tremendous success, and everyone involved in making it happen deserves a ton of credit.
Missed the show? You can view it in its entirety here:
Selected winner highlights
Best of Show
Drake Cooper, Bornstein Seafoods – These Hands
Elements of Advertising – Visual
Gold Rockies
Mitchell Palmer, Idaho Lottery – Holiday Joy
Television
Drake Cooper, Your Health Idaho – Voices of Pain
Radio
Duft Watterson, Geisinger – Geisinger LLE
Print
Senestre Creative, Bodega Boise – Bodega Boise Reverse Graffiti
Out of Home
SOVRN, Carroll College – Carroll College Direct Mail
Direct Marketing
Duft Watterson, Geisinger – Long Live Everyone Video
Online Video & Podcasts
Front Runner Films, Ballet Idaho – The Divine Dissatisfaction
Digital – Branded Content & Entertainment
Simplot Technology & GLG, Simplot Foods – Simplot Foods Website
Digital – Websites
Name Brand Promotions, Simplot – 2020 Customer Focus
Collateral Material
Against, Killer Creamery – Killer Creamery Whaley Pint
Identity
Drake Cooper, Bornstein Seafoods – These Hands
Elements of Advertising
Name Brand Promotions, Mill 95 – 2019 Craft Brewers Conference
Sales Promotion
Idaho Lottery, Idaho Lottery – Guinness World Records Setting Event
Public Relations
Stoltz Marketing Group, Stoltz Marketing Group – Before I Go Book
Ad Industry Self Promotion
St. Luke’s Marketing, St. Luke’s – Fit One Healthy Living Expo
Public Service
1890 Productions, Mission 43 – Direction Through Solitude
Potpurri
Mitchell Palmer, Idaho Lottery – 5 Star Draw
Complete Campaign
Student Gold
James Trayford, Interfraternity Council at the University of Idaho Rebrand
Identity Programs
Gold Rockie winners were automatically forwarded to the District XI AAF Regional Competition, and Silver Rockie winners had the option to submit their entries as well. Notable winners from Idaho at that level included:
Stoltz Marketing Group, Stoltz Marketing Group – Before I Go Book
Silver ADDY, Advertising Industry Self Promotion
Duft Watterson, Idaho Transportation Department – ITD Candy Cones
Gold ADDY, Ambient Media – Guerilla Marketing
Senestre Creative, Bodega Boise – Bodega Boise Reverse Graffiti
Silver ADDY, Ambient Media – Guerilla Marketing
The complete list of Gold and Silver Rockie winners can be found on the BAF site, and the full list of Regional ADDY winners can be found on the AAF District XI site.
Congratulations to all.
2009 National ADDY Award Winners
Congratulations to the following Idaho agencies for winning 2009 National ADDY Awards:
Drake Cooper: Silver ADDY, Brochure, Color, Idaho Film Office, “Be a Good Scout Handbook”
Oliver Russell: Silver ADDY, Website, Consumer HTML, ClearWealth Financial Advisors, ClearWealth Website
A full list of all the national winners can be found on the ADDY Awards section of the American Advertising Federation’s website.
Congratulations to all.