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	<title>Idaho Ad Agencies &#187; associated press</title>
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	<link>http://www.idahoadagencies.com</link>
	<description>A street-level view of most things marketing, communications and advertising in Idaho</description>
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		<title>How&#8217;s the Adventure Going?</title>
		<link>http://www.idahoadagencies.com/2009/06/25/hows-the-adventure-going/</link>
		<comments>http://www.idahoadagencies.com/2009/06/25/hows-the-adventure-going/#comments</comments>
		<pubDate>Thu, 25 Jun 2009 16:30:50 +0000</pubDate>
		<dc:creator>Brian</dc:creator>
				<category><![CDATA[updates]]></category>
		<category><![CDATA[adventures in living]]></category>
		<category><![CDATA[associated press]]></category>
		<category><![CDATA[drake cooper]]></category>
		<category><![CDATA[idaho business review]]></category>
		<category><![CDATA[idaho mountain express]]></category>
		<category><![CDATA[idaho travel council]]></category>
		<category><![CDATA[north by northwest]]></category>
		<category><![CDATA[npr]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://www.idahoadagencies.com/?p=2396</guid>
		<description><![CDATA[As you may remember, earlier this year Drake Cooper and North by Northwest were casting a family from the Pacific Northwest for Adventures in Living &#8212; an online reality series to be developed for the Idaho Travel Council. 
As it turns out, they found their family, and are just past halfway through the vacation/filming.
Among the areas that [...]]]></description>
			<content:encoded><![CDATA[<p>As you may remember, earlier this year <a href="http://www.drakecooper.com" target="_blank">Drake Cooper</a> and <a href="http://www.nxnw.net" target="_blank">North by Northwest</a> were <a href="www.idahoadagencies.com/2009/04/30/hey-seattle-need-a-vacation/">casting</a> a family from the Pacific Northwest for <a href="http://adventuresinliving.travel/" target="_blank">Adventures in Living</a> &#8212; an online reality series to be developed for the <a href="http://www.visitidaho.org" target="_blank">Idaho Travel Council</a>. </p>
<p>As it turns out, they found their family, and are just past halfway through the vacation/filming.</p>
<p>Among the areas that they&#8217;ve either visited or are scheduled to visit:  Boise, Banks, the greater Island Park area, Sun Valley, Ketchum, Stanley, McCall, Hells Canyon, Lewiston, Coeur d’Alene, Wallace and Athol (Silverwood).</p>
<p>The full campaign is scheduled to launch in Spring 2010, complete with <em>&#8220;Dedicated campaign website, complete with downloadable webisodes, podcasts, online maps and itineraries, e-coupons from statewide participants and communities and more.&#8221; </em> They&#8217;ve had some good press of the production, including coverage by the <a href="http://www.idahostatesman.com/531/story/807607.html" target="_blank">Associated Press</a>, <a href="http://www.publicbroadcasting.net/idaho/news.newsmain/article/0/13/1520572/Top.Stories/Adventures.in.Living..Idaho.Style" target="_blank">NPR</a>, <a href="http://www.mtexpress.com/index2.php?ID=2005126663" target="_blank"><em>Idaho Mountain Express</em></a>, <a href="http://www.idahobusiness.net/archive.htm/2009/06/18/How-treasured-is-my-valley" target="_blank"><em>Idaho Business Review</em></a> and more.</p>
<p>If you&#8217;d like to follow along with the rest of the trip, take a look at the <a href="http://www.twitter.com/adventureidaho" target="_blank">Adventures in Living</a> updates on <a href="http://www.twitter.com" target="_blank">Twitter</a>. </p>
<p>It&#8217;ll be interesting to keep an eye on the rest of this as it unfolds, and the full campaign kicks off next spring.</p>
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