Tag Archives: creative

We Don’t Need Better Creative

Posted on March 31, 2010 by Brian

Yes, you read that right.  We don’t need better creative.  We’ve got enough good creative.
What we need is better work…
Let’s face it — in varying degrees (and the peanut gallery can argue about this all day long), everyone does good creative.  And yes, some even do great creative.  But the fact remains that good creative [...]

Posted in commentary | Tagged , , , | 6 Comments

Does Creative Matter? Absolutely.

Posted on April 13, 2009 by Brian

Everyone and their dog has an opinion on what constitutes good creative.  Is it good if its memorable? Is it good if it tells a story? Is it good if its effective?
Sometimes, the answers come not from the industry, the peers and others inside the fishbowl, but from the clients and the results themselves.
Case in [...]

Posted in pro bono, recognition | Tagged , , , , | 1 Comment