A long time ago. In a galaxy far, far before Pantone

In 1692, Dutch artist A. Boogert created a 700-page tome titled Traité des couleurs servant à la peinture à l’eau. The manuscript was uncovered by Erik Kwakkel, a Medieval historian.

Read the full story and see more from the manuscript on Fast Company.

Headline Roundup: June 1 – 5

A few articles that caught our eye over the past week:

Six Ways to Avoid Landing in the Product Failure Bin – via Fast Company

A Case for Non-Ad Revenue on the Web – via The New York Times

Most Marketers Ignore Brand Metrics Online – via Adweek

7 Myths Of Metrics – via MediaPost

Del Monte CMO: Spend During Downturn — or Else – via Ad Age

BK’s ‘Whopper Freakout’ Wins Grand Effie – via Adweek

CC, DoubleTake Bringing Ads to Baggage Carousels – via Mediaweek