Tag Archives: media

We Don’t Need Better Creative

Posted on March 31, 2010 by Brian

Yes, you read that right.  We don’t need better creative.  We’ve got enough good creative.
What we need is better work…
Let’s face it — in varying degrees (and the peanut gallery can argue about this all day long), everyone does good creative.  And yes, some even do great creative.  But the fact remains that good creative [...]

Posted in commentary | Tagged , , , | 6 Comments

And Now a Question for the Audience

Posted on February 9, 2010 by Brian

I received the following question via email recently, and felt it was worth passing along / opening up for discussion to the crowd at large:
Why do media buyers and ad agencies not invest more of their clients $$$ into Hispanic advertising on radio, TV and print in Idaho?
Thoughts? Opinions?

Posted in for discussion | Tagged , | 3 Comments