Headline Roundup

No Matter How PR Evolves, Message Remains King – via Talent Zoo

Social Media Ad Spending Lags – via Adweek

Ad Firm Business Picking Up, Finds Survey – via Mediaweek

Six Strategies for Successful Niche Marketing – via Wall Street Journal

Ad-Supported Food Lands on Horizon Air Flight – via Ad Age

Headline Roundup: June 1 – 5

A few articles that caught our eye over the past week:

Six Ways to Avoid Landing in the Product Failure Bin – via Fast Company

A Case for Non-Ad Revenue on the Web – via The New York Times

Most Marketers Ignore Brand Metrics Online – via Adweek

7 Myths Of Metrics – via MediaPost

Del Monte CMO: Spend During Downturn — or Else – via Ad Age

BK’s ‘Whopper Freakout’ Wins Grand Effie – via Adweek

CC, DoubleTake Bringing Ads to Baggage Carousels – via Mediaweek

Headline Roundup for April 14th

Marketers use ads to remind customers of their longevity – via USA Today

Digital Shops Embrace Cheap Chic – via Adweek

Milk Shakes Up Campaign – via Adweek

Mandate for papers, advertisers: Innovate or die – via CNET News

Report: Digital Billboards Not a Threat to Drivers – via Mediaweek