On a personal note

Forgive the personal nature of this one…

After more than a decade in and around the agency business, including a long tenure with Stoltz Marketing Group and a summer fling with Mitchell + Palmer, I decided it was time for a change, professionally. I’d had this nagging feeling in the back of my mind for a while, and it wasn’t going away: The agency business just wasn’t as much fun to me as it used to be. I know it’s not a new story, but that continuous drum beat of clients wanting more, faster, and for less can wear anyone down after a while.

And I was at that point.

So I’ve made a change.

Recently, I took a position with HP in Boise, on a small, newly-created marketing team. Being on the client side will certainly be different, but will be a nice change of pace, I think. After years worrying about clients’ businesses, budgets, timelines and everything in between, it’ll be interesting to be on the other side, and see where things go from here.

But enough about me. On to the really pressing question you have right now — what’s going to happen to this site? Well, for the foreseeable future, nothing will change. I’ll still continue to post – likely on the same infrequent schedule – as I have been for the last several years. One thing that may change, however, is the perspective. Since I’m no longer at one specific agency, I won’t have to worry about a perception of bias one way or another on the things that I do, or don’t, choose to write about.

Don’t get me wrong. I still enjoy this crazy business we call marketing, advertising, or whatever it’ll be known as down the road. That much will probably never change. But for me, it was time for something different. Does that mean I’ll get back into the agency game at some point? Possibly, if the right opportunity presents itself. I’ve got way too much industry and institutional knowledge to completely give up on it.

For now though, the scenery has changed, and it’s on to the next great adventure.

Making waves in the talent pool

These days it’s hard to keep up with all the comings and goings in the agency world. But every once in a while someone makes a big enough splash that it sends waves throughout the entire pool.

This is one of those.

Recently, Mitchell + Palmer announced that Joe Quatrone will be joining their team as Creative Director. Joe, for those who may not be familiar, was a longtime Creative Director at Drake Cooper, before moving from Boise to Seattle about eight years ago. In Seattle, Joe worked at GreenRubino for several years, before branching out on his own with Artists, Vagrants and Thieves in 2015.

Joe brings more than 25 years of experience and additional creative muscle to the Mitchell Palmer team. Over the years he’s worked with clients such as Microsoft, Xerox, Hewlett Packard, Micron, Delta Dental, Coast Hotels, Idaho Lottery, United Dairymen of Idaho, Idaho Tourism, Boy Scouts of America, the LDS Church and many more.

The folks at Mitchell Palmer are obviously pleased with Joe’s decision to join their team. “We’re extremely pleased to have Joe as part of our team,” said Tom Donahoe, Creative Partner at Mitchell Palmer. “We’ve been recruiting Joe for many years, and the lure of low pay and impossible hours proved too irresistible,” he added.

Congratulations, and welcome back Joe.

From the “Things we’ve neglected to write about” file

A couple of old news items, but for those tho may have missed it…

Idaho Lottery awards new contracts

Last November, Mitchell+Palmer and CLM were awarded marketing services contracts from the Idaho Lottery. Mitchell+Palmer now handles creative services for the Lottery, while CLM added strategic planning services for the Lottery, in addition to the media planning and buying services, which they’ve handled since January 2013.

A full release from the Idaho Lottery is available here.

The Drake Cooper has been sold

Not the agency, the building.

‘Round the new hire horn — Part 2

A few weeks ago we wrote up some of the recent new hire news we’ve heard about. And of course, there were a few that we missed. So without further ado, here’s Part 2:

Drake Cooper has added a number of new faces to their staff, including:

Nicole Coleman – Digital Producer

Maria Walker – Marketing Analyst

Dustin Fuller – Media Buyer

Katie Reid – Curator of Culture & Talent

Lisa Hawkes – Producer

Cody Evans – Interactive Designer

Dannielle Nicholson – Art Director

Ella Koonce – Junior Creator

Jess Carter – Brand Manager

Mattie Stanford – Project Manager

Molly Gil – Manager, Digital Engagement

Shannon Little – Interactive Developer

Mitchell + Palmer

We neglected to include Tyler LaDouceur in our earlier update, who joined Mitchell + Palmer last fall, after a brief stint with Oliver Russell. Tyler joined Mitchell + Palmer as Account/Media Director.

CLM Marketing & Advertising

We’ve heard rumors, but have not yet received confirmation, that Brooke Smith left DaviesMoore recently to join CLM Marketing & Advertising. Given that CLM was looking for a Senior Media Planner / Buyer earlier this year, that seems within the realm of possibility.

Who else have we missed?

Job Opening – Junior Art Director

Mitchell + Palmer in Boise has an opening for a Junior Art Director. From the job listing on LinkedIn:

Mitchell Palmer is a colorful, intense, close-knit family of talented individuals sharing a great space overlooking the mountains above downtown Boise.  The agency needs a solid creative person with design chops—someone who is equally passionate about execution and idea strategy.

Agency ‘fit’ is equally as important to us as individual talent.   While a talented individual with art skills is paramount, Mitchell Palmer prizes real people who love to laugh, play, dream and push boundaries.  We are not a tame group—it is very loud sometimes!


  • Start Date: Immediate
  • Starting Salary: Negotiable DOE (depending on experience)
  • Relocation Allowance: Negotiable
  • Benefits: 20 days PTO with immediate vesting; 100% health insurance coverage; HSA and POP plans (employee funded); year-end bonus as company profits allow; training and skills enhancement; great coffee… booze… shuffleboard… foosball… darts; retirement plan for mid-2016 is in the works
  • Necessary Experience: minimum 5 years working in a creative ad agency, or agency network including working under a creative director who focused more on big ideas rather than design execution


  • Conceptualize and produce design work celebrating the ‘big idea’: layouts, storyboards, edits and whatever else dramatizes the creative concept in a wide range of graphic applications (packaging; video titling; digital interfaces/tools; installations; brand identity; environmental graphics, etc.)
  • Produce work that is original and effective, and meets the targeted marketing strategy. Recommend surprising solutions.
  • Lead by example: produce creative work of a consistently great standard.
  • Be accountable for ensuring that the proposed creative solution can be feasibly executed within the time and budget given on the brief.
  • Present and explain creative concepts and visual solutions both internally, and to clients effectively; support strategies behind ideas and executions.
  • Support the Creative Directors in all aspects of the creative development process, from strategy development to final design execution.


  • Able to clearly differentiate between design execution and the big idea.
  • Able to perform under pressure and work on several projects at a time
  • Strong people skills, internally and externally.
  • Appreciation of how creative concepts adapt across different media.
  • Aware of current trends in producing great advertising.
  • In-depth knowledge of Mac technology, networking, typefaces/fonts, etc.
  • In-depth knowledge of key software programs (Adobe Creative Suite, InDesign, Key Note, etc.).
  • Able to select the best program meeting the need of the client brief.
  • Have an appreciation and understanding for process and structure for overall sanity and efficiency; be an excellent time manager, with the ability to gauge how far to take design within the time allotted.
  • Minimum 5 years creative agency experience.
  • Experience in a large agency network, or creative network, a plus.

If this position, and moving to a top-10 up and coming city boasting loads of outdoor beauty and sporting opportunities is appealing to you, please send your resume, best portfolio samples and web-links to:

Dirk Robinson – COO