Street level views of marketing & advertising in Idaho
We came across this classic during a recent stroll through YouTube, produced by North by Northwest for the 1994 Rockie Awards.
From the video’s description:
In 1994, the Idaho Ad Federation asked vendors to produce openings for that year’s Rockies Show. North By Northwest chose “Newspaper”. The piece was shot in one night and was Jeff Noble’s first “day” on the job. It won for Best Intro.
As you may remember, earlier this year Drake Cooper and North by Northwest were casting a family from the Pacific Northwest for Adventures in Living — an online reality series to be developed for the Idaho Travel Council.
As it turns out, they found their family, and are just past halfway through the vacation/filming.
Among the areas that they’ve either visited or are scheduled to visit: Boise, Banks, the greater Island Park area, Sun Valley, Ketchum, Stanley, McCall, Hells Canyon, Lewiston, Coeur d’Alene, Wallace and Athol (Silverwood).
The full campaign is scheduled to launch in Spring 2010, complete with “Dedicated campaign website, complete with downloadable webisodes, podcasts, online maps and itineraries, e-coupons from statewide participants and communities and more.” They’ve had some good press of the production, including coverage by the Associated Press, NPR, Idaho Mountain Express, Idaho Business Review and more.
If you’d like to follow along with the rest of the trip, take a look at the Adventures in Living updates on Twitter.
It’ll be interesting to keep an eye on the rest of this as it unfolds, and the full campaign kicks off next spring.
The folks at the Idaho Travel Council, with the help of Drake Cooper and North by Northwest, want to send a family from Seattle on vacation in Idaho.
The catch? They’re going to film the vacation as part of a reality show on Idaho travel.
Still interested? Take a look at the Adventures in Living casting call page for all the details, submission requirements and such.
From their site:
The winning family will enjoy an all-expense paid, 8-to-10-day vacation in Idaho, including stays in Boise, Sun Valley, Coeur d’Alene and more.
The adventure vacation will be captured by a film crew to create a new web reality show. In addition to the trip, the family will receive spending cash, an adventure guide and a wake up call from life as you know it.
Filming will take place approximately June 19 – 29 and we are willing to make adjustments to this schedule to accommodate the right family, including working with their employer. As a thank you for participating, the family would be welcome to stay and enjoy Northern Idaho at no cost for three additional days – without the cameras.
Deadline for entry is May 7th.
Radio:
Silver Rockie – Stoltz Marketing Group
Think Pink Inc., “Concert for the Cure”
Concept: David Cook, Kate Holgate, Lindzee Frei, Crissie McDowell
Copy: David Cook
Producer: Journal Broadcast Group, PlumVoice Productions
Newspaper:
Silver Rockie – United Way of Treasure Valley
United Way Treasure Valley, 2008 Newspaper Campaign
Concept: David Cook, Doug Gneiting, Kristy Weyrich
Copy: David Cook
Art Director: Doug Gneiting
Photographer: Todd Meier
Interactive:
Silver Rockie – Oliver Russell
I Believe in Sasquatch Website
Concept: Jesse Huffman
Copy: Kelli Fulton, Russ Stoddard
Art Director: Russ Stoddard
Production: Curious Media
Illustrator: Jesse Huffman
Poster:
Silver Rockie – Drake Cooper
Bam Jam, Bam Jam Poster
Concept: Dennis Budell, Joe Quatrone
Copy: Sean D. Young
Art Director: Dennis Budell, Cale Cathey
Photographer: Todd Meier
Production: Cale Cathey
Producer: TableRock Printing
Direct Marketing / Speciality Items:
Silver Rockie – Oliver Russell
Boise Bike Brigade, Boise Bike Brigade Wearables
Concept: Jesse Huffman, Bethany Walter
Art Director: Russ Stoddard
Production: Tony Tino
Illustrator: Jesse Huffman
Separator: Bethany Walter
Casting: Riverside Screen Printing
Campaign Single Media:
Silver Rockie – Boise Community Radio
Boise Community Radio, Radio Boise Event Posters
Concept: Jason Sievers
Copy: Jason Sievers
Art Director: Jason Sievers
Production: Jason Sievers
Illustrator: Jason Sievers
Producer: Boise Radio
Campaign Mixed Media:
Silver Rockie– Stoltz Marketing Group
Think Pink, Inc., “Think Pink, Inc. Campaign”
Concept: David Cook, Kate Holgate, Lindzee Frei, Crissie McDowell, Michelle Caster
Copy: David Cook, Kate Holgate, Lindzee Frei, Crissie McDowell, Michelle Caster, Katie Shamburg
Art Director: Kate Holgate, Crissie McDowell
Photography: David Cook, Kate Holgate, Jen Henriksen, Steve Smith
Illustrator: Kate Holgate, Crissie McDowell
Producer: NW Printing, Journal Broadcast Group, PlumVoice Productions
Audio Visual:
Citation: Music – North by Northwest Productions
Boise Convention & Visitors Bureau, Boise is…
Concept: Steve Simkins
Art Director: Steve Simkins
Photographer: Steve Simkins, Jeff Noble
Production: John Nance
Interative:
Gold Rockie – Oliver Russell
Boise Bike Brigade, Boise Bike Brigade Website
Concept: Jesse Huffman
Copy: Russ Stoddard
Art Director: Russ Stoddard
Production: Jesse Huffman
Illustrator: Jesse Huffman
Marketing Media Group’s Legacy of Leading campaign for the University of Idaho was recognized recently by the Council for Advancement and Support of Education. The agency, along with the University, received two Gold Medal CASE Awards at this year’s CASE District VIII Conference, held February 18 – 20 in Seattle.
Specifically, MMG and U of I were honored in the Video and Multimedia category (Advertising Spots and Public Service Announcements) for their 60-second television spot titled, “I am more than the University of Idaho,” and also in the Web Site category (Web Site Special Feature) for the university’s innovative degree finder.
North by Northwest handled production of the television, and c308 Marketing developed the website.
The 60-second spot was primarily used at recruiting and alumni events and was part of a television campaign that featured three other 30-second commercials that ran in the Boise and Spokane markets. The Degree Finder Web Site is an addition to the university’s revamped Web Site and features a user-friendly method of matching prospective students’ interests with multiple degree options.
Congratulations to MMG, University of Idaho, and everyone else involved in this campaign. If you’d like to learn more about how it all came to be, MMG also has a Case Study of the entire process available on their website.
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