Tag Archives: small agency diary

Just What Is a Creative Director?

Posted on April 14, 2010 by Brian

Phil Johnson, of PJA Advertising and Marketing, recently published a good piece on the Ad Age Small Agency Diary:  What the Hell Is a Creative Director Supposed to Be?
An excerpt from Phil’s piece:
I’ve come to the conclusion that the job of creative director is bigger and more important than any one task. Rather than the person with [...]

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There’s a New Year Coming, But its Going to Take Work

Posted on December 22, 2009 by Brian

2009 is almost done crumbling to the ground, and that shiny new toy that is 2010 still looks good in the display case.  But before you go thinking that things are going to turn on a dime, take a few minutes to read the latest piece from Bart Cleveland on the Ad Age Small Agency [...]

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Chasing the Answer to an Identity Crisis

Posted on November 20, 2009 by Brian

At some point in time, every agency has likely been faced with this question: What kind of agency are you?
Darryl Ohrt, founder of Plaid, takes a swing at answering that very question from a small agency’s point of view on the Ad Age Small Agency Diary.
From his piece:
When people ask about our agency, I often [...]

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Howard Marguiles on the Creative Brief

Posted on June 3, 2009 by Brian

Recently, I came across an entry on the Ad Age Small Agency Diary from Howard Marguiles, associate creative director/copy at Palio in Saratoga Springs, NY.
This particular piece was titled “What Are You Packing Into Your (Creative) Briefs?” and was all about — you guessed it — the value of a good creative brief.
An excerpt from [...]

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