Tag: sovrn

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Raucous Rockies

For those who may have missed it, the 2023 edition of the Rockies was held earlier this month. After a few years of virtual-to-subdued awards shows, this one felt like a return to something resembling normalcy, if such a thing exists anymore.

There were shenanigans, shameless self promotion, and a lot of ‘show’ to the awards show. A few highlights from the evening:

Duft Watterson took home Best of Show for their Idaho Transportation Department Motorcycle Safety campaign.

Duft Watterson, SOVRN, and Lovevery also won Regional ADDY awards, in addition to their respective Gold Rockies.

Kate Holgate of Stoltz Marketing Group was the recipient of this year’s IAF Silver Medal Award.

Congratulations to everyone who took home hardware at the end of the night. There’s a lot that goes into creating award-winning work, and I have long held the belief — and still do to this day — that the talent in, and the work coming out of the state of Idaho is just as good as what comes of larger, more recognizable places.

Some pictures and video others shared from the evening:

A full list of winners should be available on the Boise Advertising Federation’s website in the near future.

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People on the move

Quinn Husney recently joined Drake Cooper as an Account Coordinator after spending the summer in their Backstage Pass internship program.

Also at Drake Cooper, Olivia Gonzalez joined their team as an Account Supervisor, following her move to Boise from New York City, where she spent time at Huge and TBWA\Chiat\Day NY.

Brandon Stoker joined Stoltz Marketing Group as an Art Director, following a two-year stint with Oliver Russell.

More recently at Stoltz, Tracy Hitchcock was added as Director of Business Development, following her time as CEO of Create Common Good, and with the J.R. Simplot Company prior to that.

In September, DaviesMoore added Adam Rosenlund to their team as their new Associate Creative Director.

Erick Gutierrez joined SOVRN as a Project Manager earlier this month, accordingly to an update on LinkedIn, after a year as an Account Coordinator with Stoltz Marketing Group.

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The cycle repeats itself

If you follow an industry long enough, you start to see the same patterns and cycles repeat themselves every so often. The ebbs and flows of staffing as clients come and go through different shops. The shouting from the rooftops PR pushes, followed by periods of radio silence.

This one is no exception.

Every decade or so, there’s another wave of new businesses that make an appearance. Call them agencies, call them creative shops — whatever label you choose to put on them, it happens like clockwork. Some survive, some thrive, and others wilt away.

Often, those new agencies are formed by senior or experienced staff from other agencies that want to be in charge of their own destiny.

A decade ago, it was the likes of Carew Co., Red Sky, Sovrn, The Agency Creative Network, and Mitchell Palmer who made their grand entrances.

And like clockwork, another chapter in this story is being written.

It started a little over year ago with Duft Watterson, whose namesakes split from Stoltz Marketing Group to hang up their own shingle. Our friends at Boise Dev recently published a piece on them.

It continued earlier this year with the launch of Against. Founded by former Drake Cooper staffers Jennie Myers and Brad Weigle, Against bills themselves as a creative company that “focuses on helping companies define their purpose and rebel against the norm.”

Collectively, Myers and Weigle have over 20 years of experience, and have worked with clients in myriad industries, from finance and technology to consumer packaged goods, real estate and much more.

In addition to launching Against, Myers and Weigle have also developed a unique certificate of innovation and design (ID:EA Certificate), offered through the College of Innovation and Design at Boise State University.

Once again, the cycle repeats itself. The question remains — who else will join this latest group?

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Job openings at SOVRN

SOVRN is looking to grow their team again, and has two new openings they recently posted on their site:

Art Director

We are seeking an art director with excellent design chops who can also provide clear direction without losing sight of project goals. We want an art director that can work with and mentor our designers, animators, videographers and other creatives to lead and unify a creative vision and deliver campaigns that are as impactful as they are thoughtful. To mesh with our team at SOVRN, you’ll need to be able to communicate a vision to the team, provide clear direction and feedback, and listen to client requests to determine how to best incorporate feedback.

As an art director, your responsibility lies in leading and maintaining the creative vision for a project or campaign and helping the team produce that vision. You can expect eager team members to support and enhance your vision, as well as simple and effective processes to help you maintain deadlines and deliverables.

Graphic Designer

We are seeking a talented graphic designer that is looking to create work that makes an impact. We want a talented designer that pushes creative boundaries and delivers appropriate, unique and rich design for a range of work in print and digital mediums. You’ll get great direction and support from the project teams to help you achieve your best work. To fit in at SOVRN, you’ll need to be able to work well with others, which includes having the confidence to stand behind your work and receive constructive feedback.

Full details about both positions — including how to apply — can be found on SOVRN’s website.

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Expanding footprint

SOVRN recently announced that they’ve expanded into Montana, with the addition of a presence in Helena.

From their announcement and post on their Facebook page:

HELENA, Montana — After 10 years of successful business in Idaho, SOVRN Creative is expanding its operations into Montana. 

In 2008, three friends left the security of a successful marketing agency and started SOVRN, an independent, design-build creative marketing company focusing on brand development and implementation over several media platforms. The agency’s targeted mission is “Have Fun, Be Different, and Deliver an Exceptional Product Every Time.”

Ten years later, the three partners are still doing what they love and are excited to open up shop in the Big Sky State. They have chosen their first Montana employee, Brian Elliott, a Helena-born entrepreneur who is an active member of the the local community and fully driven by his love for outdoor culture.