Idaho Ad Agencies » television

Positive News on the Media Front

Brian — Wed, 25 Aug 2010 12:45:34 +0000

Two separate articles in the past week have both pointed to some positive news from the media side of this business:

Radio Revenues Rebound in 2Q, Auto Ads Up – via MediaPost

TV ad sales looking solid for second half – via The Hollywood Reporter

Give the articles a read and decide for yourself. Are they right? Wrong? Are you seeing things out there these days that support these theories?

Good News for our Friends in Media

Brian — Thu, 17 Jun 2010 13:45:24 +0000

SNL Kagen, a Charlottesville, VA-based media researcher, forecasts that revenues for both TV and radio stations will increase this year.

The full article is available here (via MediaPost): SNL Kagan Forecasts Ad Recovery

Your Thoughts: The Idaho Lottery

Brian — Tue, 17 Nov 2009 17:49:11 +0000

Yes, the Idaho Lottery is always a subject that will get people talking. It’s a high profile account and extremely visible work.

That being said, over the past month or so, what looks to be the first large-scale push for the Idaho Lottery from DaviesMoore has been making the rounds. To date I’ve seen television spots, billboards and banner ads, and it wouldn’t surprise me to find out that radio is also running.

I’m going to reserve judgement on the work, because I’d like to know what you, dear readers, think of it. Good? Bad? Indifferent?

The comment lines are open, but let’s keep things civil and professional.