Tag: to hell with prep

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Top Nine of 2009

Curious as to which Idaho Ad Agencies posts were the most popular last year? Well, I was.  So below you’ll find the top posts of 2009, based on traffic to individual posts.

  1. Your Thoughts: The Idaho Lottery
  2. Rockies – The Winners: Public Relations
  3. Changes at Drake Cooper
  4. Idaho Lottery Awards Marketing Services Contract to DaviesMoore
  5. The New Boise Agency Suspense is Over
  6. Hey Boise: Portland’s Talking Smack
  7. Rockies – The Winners: Public Service
  8. Spotlight on Creative: To Hell With Prep
  9. Ignite Boise 02

A couple of disclaimers: The site was moved over to it’s current location in April of last year, so numbers from the first few months could be a bit off.  Also, since you can read individual posts on the home page without clicking through, that (most likely) has impacted the numbers as well.

But there you have it.  And off we roll into 2010.

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Spotlight on Creative: To Hell With Prep

If you’ve ever worked in a restaurant, you can likely appreciate this one…

To Hell With Prep was rolled out recently by Stoltz Marketing Group for Simplot Food Group’s RoastWorks line of products.  It is targeted at restaurant operators to help them “see the waste and futility of preparing their own roasted vegetables versus using Simplot’s RoastWorks brand of pre-cut, pre-roasted vegetables.”

To Hell With Prep - Simplot

The site includes a video dramatizing the impact that prep can have on a kitchen, cost comparison calculator, product coupons, recipes and other things that you’d expect a restaurant or kitchen owner/manager/operator to be interested in.

The site is part of a larger campaign that also includes print ads in trade publications, PR, a trip sweepstakes and more.