Salt Creative in Boise reached out to us recently and let us know of a couple openings:
Responsibilities:
Intern responsibilities may include any of the following, as well as additional functions not listed:
- Implement copy edits and revisions to websites as part of the web design process
- Format, upload, and add photos to websites
- Build page layouts, customize pages according to client specifications, and create contact forms for client websites
- Mange access and permissions to CMS for both staff and clients
- Assist with curating SALT CMS training and training documentation, and provide applicable training to staff and clients
- Monitor and provide detailed analytic reports for websites and specific digital marketing campaigns
- Cultivate targeted research on web design trends, technologies and strategies
- Oversee other duties as assigned
Applicant Qualifications & Requirements
To be considered, qualified applicants should meet the following criteria:
- Basic knowledge of modern HTML/CSS
- Strong writing and communication skills, with business acumen
- A solid understanding of how web applications work, including basic knowledge of security, session management and best development practices
- Demonstrate awareness of web interface design and aesthetics
- Basic knowledge of search engine optimization process
- Must be self-motivated with the ability to manage numerous projects simultaneously
- Ability to thrive in a creative environment and meet project goals,
- Able to learn new technologies by sourcing new techniques and trends
- Ability to generate, share, and follow through on creative ideas
- Demonstrate organizational skills with ability to juggle multiple, competing tasks within the constraints of timelines and budgets
- Ability to collaborate with others as well as work independently
Responsibilities:
- Conduct keyword research, utilizing dedicated software, and generate new keyword ideas
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Analyze website and social media pages, then make strategic recommendations
- Generate content strategy and delegate these to the team
- Develop link-building strategies
- Track, report, and analyze website analytics, PPC initiatives and campaigns
- Oversee content creation and offer suggestions
- Keep up-to-date with new trends and best SEO practices
- Manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement SEO recommendations
- Work with editorial and marketing teams to drive SEO in content creation and content programming
Requirements:
- Great customer service and interpersonal skills
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Documented SEO experience
- Track record of SEM experience, including managing PPC campaigns across Google, Yahoo and Bing
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
- Ability to work under pressure
- Knowledge of ranking factors and search engine algorithms
- Up-to-date with the latest trends and best practices in SEO and SEM
Full details about the positions and how to apply can be found via the respective links above.